The Interactive Advertising Bureau (IAB) has made two appointments to its senior team.

Pam Zucker has been appointed as senior vice-president, chief strategy officer, while Jack Koch will serve as senior vice-president, research and insights.

Zucker will oversee the creation of industry guidelines, standards and marketplace education in her new role. The appointment will support the relaunch of the IAB’s Measurement, Addressability and Data Center (MADC), previously known as the Programmatic + Data Center (PDC).

Koch will take on responsibility for all research-related initiatives, as well as identifying new research areas for the IAB. Before joining the IAB, Koch formed the marketing sciences division at Reddit and has also led research and measurement teams at organisations including Spotify, Microsoft, EA and LinkedIn.

Chris Bruderle has also taken on an expanded role at the IAB as vice-president, industry insights and content strategy. Bruderle has worked for the IAB for almost four years and in his newly expanded role will work with the centres of excellence and IAB Tech Lab to create industry education for brands, agencies publishers and advertising technology participants

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