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Leaders

Publicis Groupe Fires CMO Justin Billingsley

In a surprise move, holding company Publicis Groupe has abruptly ended the employment of global CMO Justin Billingsley. The news, first...
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Leaders

New CRO to Drive Revenue and Growth for Disruptive Mobile Marketing Platform Bubbl

Bubbl, the world’s first hyper mobile ‘out of app’ marketing platform, has appointed Taz Hossain as Chief Revenue Officer (CRO). In the...
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News

Gaming Publisher IGN Acquires Advertising Agency 1TwentyFour

IGN, one of the biggest web publishers of gaming and entertainment related content, has diversified into advertising services with the acquisition...
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Metaverse

Metaverse Awareness Growing Fast but Still Low

If you're not familiar with the term "metaverse," it's time to brush up on your tech lingo. The metaverse refers to...
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CTV/OTT Streaming

David Nevins Exits Showtime as ViacomCBS Consolidates Networks

David Nevins, chief creative officer of Showtime and head of Paramount Global, is set to exit the company at the end...
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Marketing Madness

Instagram is Reportedly Introducing More Ads, and Here’s What That Means for Marketers

It looks like Instagram is about to get a whole lot more crowded—and we're not just talking about influencers and meme...
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Metaverse

Billboards in the Metaverse (are finally here!)

In case you haven't heard, the UK retailer Argos recently teamed up with Ocean Outdoor to launch the world’s first ‘cross-platform Web3...
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Leaders

“The Man Who Sold the World” Joins Ad Net Zero

John Osborn, who stepped down as CEO of OMD earlier this year following a 30-plus year career at Omnicom, has joined...
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LeadersPesach Lattin - 0

Frios Gourmet Pops Taps Marketing Expert to Help Them Lick the Competition

Frios Gourmet Pops, the rapidly growing franchise known for their delicious and creative popsicle flavors, has recently...
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Hiring & ManagementPesach Lattin - 0

Exclusive Markets: The New Face of Finance with Hemant Kumar as CMO

Exclusive Markets, the multi asset brokerage firm with a global presence, has announced the appointment of Hemant...
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Ming Tsai’s “Roofie” Recipe: A Dash of Controversy and a Side of Backlash

Boston's culinary scene has recently been sizzling with drama - and not the kind you might find...
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Lawyers Run The World

Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.
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ARCHIVE

Scooter’s Coffee Steps Up Game, Hiring Malorie Maddox as Chief Marketing Officer

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As Scooter's Coffee celebrates its 25th anniversary this March, the beloved coffee...
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Mary Gilbert: Revolutionizing B2B Marketing with Folloze Buyer Experience

Hiring & Management Pesach Lattin - 0
Meet Mary Gilbert, a trailblazer in the B2B marketing industry with almost...
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Tal Klein: The Wizard of Digital Engagement

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In the age of digital marketing, it's essential for brands to be...
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Must Read

Third-Party Data Still Reigns Supreme in Programmatic Marketing, Survey Finds

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Datonics, a digital data pioneer, has released the results of its Programmatic...
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Collaboration is Key: Unlocking the Potential of First- and Second-Party Data Strategies

Marketing Madness Pesach Lattin - 0
The age of relying on third-party data for media buying may be...
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GumGum Takes the Lead in Providing a Safe Ad Environment

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GumGum, the contextual first, global advertising platform, has announced that it is...
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