Young Living Essential Oils, a company known for its high-quality oil-infused products, has announced the appointment of Steve Carlile as its new Chief Marketing and Digital Officer. This move is expected to strengthen the brand’s leadership in the essential oils industry by leveraging Carlile’s expertise in connecting a brand’s purpose with its audience using innovative strategies and customer experience roadmaps.
Ben Riley, President of Young Living, expressed his excitement over Carlile’s appointment, saying that he is “intrinsically aligned with our community of dreamers, achievers, and go-getters that dot the globe.” He also praised Carlile’s ability to anticipate industry trends, which makes him a perfect match for the Young Living brand.
Carlile brings with him over 20 years of experience and has been featured in Deloitte Insight’s Global Marketing Trends Report. He was also selected to participate in their Next Generation CMO Academy, alongside noted luminaries in the marketing world. Before joining Young Living, he served as Chief Marketing and Digital Officer at Younique, where he led the development and launch of the company’s most successful product in its history.
One of Carlile’s key strengths is his holistic leadership style and focus on establishing meaningful connections with employees. This aligns with Young Living’s continued efforts to foster wellness, purpose, and abundance as part of its brand. In his new role, Carlile aims to continue ensuring Young Living’s industry leadership in delivering the highest quality products.
Apart from his work with Young Living, Carlile is also highly committed to his community, serving on various local business boards and educating young people through involvement in the Future Business Leaders of America program.
Young Living Essential Oils is a world leader in essential oils, offering the highest-quality oil-infused products available. The company takes its industry leadership seriously, setting the standard with its proprietary Seed to Seal® quality commitment. This guiding principle helps Young Living protect the planet and provide authentic products that its Brand Partners and Customers can feel confident using and sharing with friends and family. Young Living’s products not only support a healthy lifestyle but also provide opportunities for over 6 million global Brand Partners to find a sense of purpose and whole-life wellness by aligning their work with the Young Living values and passions.
With Steve Carlile on board, Young Living Essential Oils is poised to continue leading the essential oils industry with its commitment to quality, purpose, and wellness.