Picture this: a farewell party for the third-party cookie, complete with a tiny violin playing in the background as digital marketers gather around, some mourning, others secretly popping champagne. But let’s not dwell on the… Browsing the Fallout: The Internet’s Best Takes on the End of Cookie
This useless Congress is at it again: but this time they’re coming for the data brokers with a vengeance. Yeah, you heard it right. The House Energy and Commerce Committee is swinging the legislative bat… Spy Games: How Congress Is Tackling the TikTok Privacy Puzzle
Where to begin in the tech industry’s latest episode of “As the Snowflake Turns”? It’s a narrative so rich with drama and anticipation, it could very well be the pilot for Silicon Valley’s newest reality… Slootman Bows Out, Ramaswamy Dives In: Snowflake’s Game of Thrones
Oh, look at Apple, stumbling into a bit of a mess, haven’t they? Hit with a whopping $1.95 billion “oopsie” fine by the EU, it appears the tech behemoth got busted for playing a bit… Apple Gets a $2 Billion Wake-Up Call: Pocket Change or Reality Check?
In digital advertising, fortunes are made and lost on the turn of a cookie—err, card—and Criteo has been playing a hand that’s suddenly looking a lot less royal flush and a bit more like a… Criteo Sounds the Alarm: A Tale of Cookies, Catastrophe, and Caution
In the crazy world of Connected TV (CTV) advertising, the latest saga to unfold is one that reads like a thriller, yet it’s all too real for the industry veterans and the brands whose dollars… The Great CTV Fraud: Unmasking CycloneBot’s Billion-Dollar Scheme
Leading FTC Investigation and Enforcement Defense Lawyer Discusses How Marketers Can Best Position Themselves if They Become the Subject of an FTC (or other regulatory) Civil Investigative Demand or Subpoena A Federal Trade Commission Civil… The Art of Responding to an FTC CID
In the grand tapestry of digital advertising, Google’s Privacy Sandbox has emerged not as a mere thread but as a bold, controversial stroke, threatening to redraw boundaries and redefine norms. Picture, if you will, a… Much Ado About Data: The IAB and Google’s Privacy Performance
So, here we are, witnessing what could be the most unexpected crossover episode in corporate America: Walmart and Vizio, a match made in… well, a boardroom, but with implications as dramatic as any prime-time soap… Now Pronounce You Retail and Tech: Walmart’s Proposal to Vizio
In the high-octane, neon-drenched spectacle that is Super Bowl advertising, brands embark on a gladiatorial quest for the Holy Grail of marketing: a spot that doesn’t just sell products but becomes etched in the collective… Touchdowns and Letdowns: The Super Bowl’s Marketing Circus Comes to Town
In the grand, often garish carnival of digital marketing, audio advertising has swaggered onto the scene, promising to serenade us into submission—or at least into buying a subscription to meal kits or meditation apps. This… The Sound of Silence: Audio Advertising’s Answer to Hard-Hitting Questions about Fraud
Google’s Privacy Sandbox initiative has become the tech equivalent of rearranging deck chairs on the Titanic, at least according to the masterminds in ad tech, led by none other than Anthony Katsur, CEO of IAB Tech Lab.… IAB Tech Lab Peeks Under Google’s Sandbox: Spoiler Alert, It’s Not All Playtime
In a move that’s equal parts audacity and acuity, Brand Metrics is stirring the ad tech pot by roping in Robby Kraai for a dive into the deep end of Connected TV (CTV). This isn’t… From Gamer to Game Changer: Robby Kraai Levels Up at Brand Metrics
The future is here: and it’s wagging its tail with excitement. Amazon, in a move that could only be described as both brilliantly innovative and slightly whimsical, has introduced the world to Rufus—a chatbot with… Rufus to the Rescue: Amazon’s AI Corgi Sniffs Out Your Shopping Needs