Picture this: a farewell party for the third-party cookie, complete with a tiny violin playing in the background as digital marketers gather around, some mourning, others secretly popping champagne. But let’s not dwell on the past. As these digital delicacies crumble into the abyss of internet history, we’re thrust into an era where the rules … Read more
This useless Congress is at it again: but this time they’re coming for the data brokers with a vengeance. Yeah, you heard it right. The House Energy and Commerce Committee is swinging the legislative bat with a bill that’s got “Don’t mess with American data” written all over it. Picture this: Cathy McMorris Rodgers and … Read more
Where to begin in the tech industry’s latest episode of “As the Snowflake Turns”? It’s a narrative so rich with drama and anticipation, it could very well be the pilot for Silicon Valley’s newest reality TV obsession. In the latest twist, Snowflake, the cloud computing darling that’s been dazzling Wall Street and Silicon Valley alike, … Read more
Oh, look at Apple, stumbling into a bit of a mess, haven’t they? Hit with a whopping $1.95 billion “oopsie” fine by the EU, it appears the tech behemoth got busted for playing a bit too fast and loose with the rules of fair play. When you’re raking in a staggering $383 billion, though, a … Read more
In digital advertising, fortunes are made and lost on the turn of a cookie—err, card—and Criteo has been playing a hand that’s suddenly looking a lot less royal flush and a bit more like a pair of twos. Picture this: a company once riding high on the digital wave, surfing on an ocean of third-party … Read more
In the crazy world of Connected TV (CTV) advertising, the latest saga to unfold is one that reads like a thriller, yet it’s all too real for the industry veterans and the brands whose dollars fuel the digital ecosystem. The protagonist of this tale is not a hero but a nefarious bot named CycloneBot, an … Read more
Leading FTC Investigation and Enforcement Defense Lawyer Discusses How Marketers Can Best Position Themselves if They Become the Subject of an FTC (or other regulatory) Civil Investigative Demand or Subpoena A Federal Trade Commission Civil Investigative Demand is an administrative subpoena utilized by the Federal Trade Commission (and other regulatory agencies, such as a state … Read more
In the grand tapestry of digital advertising, Google’s Privacy Sandbox has emerged not as a mere thread but as a bold, controversial stroke, threatening to redraw boundaries and redefine norms. Picture, if you will, a grand Shakespearean theatre where our modern-day drama unfolds, with the ad tech community cast in starring roles, navigating the complex … Read more
So, here we are, witnessing what could be the most unexpected crossover episode in corporate America: Walmart and Vizio, a match made in… well, a boardroom, but with implications as dramatic as any prime-time soap opera. Walmart, the behemoth of bargain shopping, is eyeing Vizio, the maestro of middle-market smart TVs, for a whopping $2 … Read more
In the high-octane, neon-drenched spectacle that is Super Bowl advertising, brands embark on a gladiatorial quest for the Holy Grail of marketing: a spot that doesn’t just sell products but becomes etched in the collective consciousness of society itself. It’s a yearly rite where titans of industry hurl millions at the screen, praying to the … Read more
In the grand, often garish carnival of digital marketing, audio advertising has swaggered onto the scene, promising to serenade us into submission—or at least into buying a subscription to meal kits or meditation apps. This isn’t your grandma’s radio spot; it’s supposed to be smarter, slicker, a symphony of selling in our streaming, binge-listening era. … Read more
Google’s Privacy Sandbox initiative has become the tech equivalent of rearranging deck chairs on the Titanic, at least according to the masterminds in ad tech, led by none other than Anthony Katsur, CEO of IAB Tech Lab. The industry is abuzz—or perhaps, a better word is befuddled—by the latest findings from the IAB Tech Lab’s Privacy Sandbox … Read more
In a move that’s equal parts audacity and acuity, Brand Metrics is stirring the ad tech pot by roping in Robby Kraai for a dive into the deep end of Connected TV (CTV). This isn’t just shuffling the deck; it’s playing a whole new game. Kraai, anointed as the Head of CTV, is tasked with … Read more
The future is here: and it’s wagging its tail with excitement. Amazon, in a move that could only be described as both brilliantly innovative and slightly whimsical, has introduced the world to Rufus—a chatbot with a personality as fetching as its namesake, Amazon’s very own corgi mascot. This isn’t just any AI; this is your … Read more