Sunday, December 10, 2023

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The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

In the tumultuous world of business, where the unexpected often becomes the norm, the recent acquisition of MediaMath by Infillion has sent shockwaves rippling...

Fortnite: The Ultimate Playground for Brands and Gamers

There’s a war going on, and it’s not just between the players. It’s a war for attention, for loyalty, for hearts and minds.  It’s a...

The US Ad Industry Dodged the Recession Bullet

The winds of change often blow in unpredictable directions in the world of advertising, and as the saying goes, "The only constant in life...

RethinkFirst Unveils Seasoned SaaS Marketing Executive to Chart a Vision for the Future of Behavioral Health

RethinkFirst, a global health technology company at the forefront of the behavioral health industry, has made a strategic move that promises to reshape the...

Nandini Jammi: The Woman Who Cost Breitbart 90% of Its Ad Revenue and Exposed Pubmatic’s Support for Hate Speech and Disinformation

Nandini Jammi is not your typical activist. She doesn’t march on the streets, hold up signs, or chant slogans. She doesn’t even have a catchy...

Will The Trade Desk Bankrupt SSPs?

Welcome to the wild and ever-wacky world of programmatic advertising, where the rules change as often as the weather in the British Isles. This...

YouTube’s Transparency Crisis: Unraveling the Adocalypse Fallout

The truth remains: digital empires rise and fall like tides, but YouTube has long held the crown as the biggest seller of online ad...

From Twitt-er to Twit: Is X Playing Fast and Loose with Ads?

Yeah, transparency and ethics have long been hot-button issues. The rise of digital advertising platforms has brought these concerns to the forefront, as companies...

Latest news

Yahoo Rises from the Digital Ashes: An AI Comeback Tale

Silicon Valley giants and plucky startups alike vie for the spotlight in the adtech world but a familiar name...

Billion-Dollar Blindspots: The ANA Report’s Eye-Opening Revelations

In the complex world of digital advertising, the Association of National Advertisers (ANA) has released a groundbreaking report, shedding...

Streaming TV’s Power Couple: FreeWheel and Index Exchange Join Forces

This era is definitely characterized by the rapid and transformative growth of streaming television, and the advertising and programmatic...

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The Partnership Pioneers: impact.com’s Game-Changing Year in Review

As 2023 sketched its vibrant narrative, impact.com dazzled as...

The Great Attribution Illusion: A Marketer’s Modern-Day Haunting

Attribution in marketing is a specter that haunts the...

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