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Marketing Madness
Third-Party Data Still Reigns Supreme in Programmatic Marketing, Survey Finds
Datonics, a digital data pioneer, has released the results of its Programmatic Audience Targeting Survey, shedding light on the use of third-party...
Pesach Lattin
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2023-03-16
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Leaders
Jenny Wall joins VideoAmp, Says goodbye to slime and hello to streaming
VideoAmp, a leading advertising measurement platform, has hired former Nickelodeon executive Jenny Wall as its Chief Marketing Officer, a newly created position....
Pesach Lattin
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2023-03-13
0
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CTV/OTT Streaming
The Reign of King Broadcast: Will it Last in the Age of FAST TV?
Once upon a time, there was a kingdom called TV Land. In TV Land, there were two major kingdoms: Linear TV and...
Pesach Lattin
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2023-03-09
0
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Marketing Madness
WTF are Fake Virtual Influencers?
Influencer marketing has evolved to a new level as virtual influencers are becoming more popular among brands and consumers. The market was...
Pesach Lattin
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2023-03-08
0
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Marketing Madness
Why Mark Zuckerberg Abandoned the Metaverse for AI, and Why You Should Care
The news spread quickly through the tech industry and beyond. Mark Zuckerberg, the billionaire tech tycoon and CEO of Meta Platforms, had...
Pesach Lattin
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2023-03-08
0
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Hiring & Management
Wunderkind Names Bill Ingram as CEO to Scale Up Performance Marketing Game
Wunderkind, the performance marketing solution that has been a go-to for brands, publishers, and advertisers, is set to soar higher with the...
Pesach Lattin
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2023-03-06
0
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CTV/OTT Streaming
FuboTV Scores Big: Hits $1 Billion in Annual Revenue with Sports-First Strategy
FuboTV, the sports-first virtual MVPD, hit a major milestone in 2022, reaching $1 billion in global annual revenue for the first time....
Pesach Lattin
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2023-02-27
0
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Marketing Madness
Snapchat’s New BFF: My AI Chatbot Joins the Conversation
Snapchat is introducing a chatbot named “My AI” that will be powered by OpenAI’s latest version of ChatGPT. The goal is to...
Pesach Lattin
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2023-02-27
0
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Marketing Madness
Pesach Lattin
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2023-03-24
0
Bots and Scrapers and Data Centers, Oh My! The Growing Problem of Invalid Traffic
Digital advertising is a massive industry, with global spending on ads surpassing $600 billion in 2022. However,...
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Artificial Intelligence
Pesach Lattin
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2023-03-24
0
Generative AI in Marketing: Unleashing Creativity or Unraveling Chaos?
"Back to the future" may be an overused cliché, but it couldn't be more apt for the...
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News
Pesach Lattin
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2023-03-23
0
Kerry Curran Joins Gen3 Marketing: The Affiliate Marketing World Just Got Smarter
The world of affiliate marketing is abuzz with the latest announcement from Gen3 Marketing, the largest independent...
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Must read
Artificial Intelligence
Pesach Lattin
-
2023-03-24
0
Generative AI in Marketing: Unleashing Creativity or Unraveling Chaos?
"Back to the future" may be an...
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Leaders
Pesach Lattin
-
2023-03-23
0
Laura Goldberg: The Data-Driven CMO Shaping the Future of Marketing
Laura Goldberg, a seasoned marketer with an...
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Lawyers Run The World
Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites
The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.
Pesach Lattin
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2021-06-25
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Artificial Intelligence
Generative AI in Marketing: Unleashing Creativity or Unraveling Chaos?
"Back to the future" may be an...
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2023-03-24
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Hiring & Management
Exclusive Markets: The New Face of Finance with Hemant Kumar as CMO
Exclusive Markets, the multi asset brokerage firm...
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2023-03-20
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