Wednesday, February 21, 2024

Lawyers Run The World

ClickBooth Accused by Former Employee

Beware the Ides of March. This saying, made famous by William Shakespeare's play Julius Caesar, was a warming to Caesar that he was about...

False Headers Violate California Law Says Court

On February 24, 2012 in the matter of Balsam v. Trancos, Inc., the California Court of Appeal  held that: (1) commercial e-mail header information...

Adscend Media Says Facebook Allegations are Bunk

This past week, Facebook along with the Washington State Attorney general, sued Adscend Media claiming that they were defacto spamming Facebook with “likes.”  This...

How to Guarantee the FTC Will Bust You

It has been approximately two years since the Federal Trade Commission published its “Final Guides Governing Endorsements, Testimonials - Changes Affecting Testimonial Advertisements, Bloggers,...

Facebook Likes Against the Law?

Did you know that Facebook “likes” could be illegal? Accordig to a federal judge, Lucy Koh, a lawsuit against Facebook is allowed to continue....

New Bill Threat to Online Marketers

Congress is at it, again. The House Judiciary Committee is currently meeting to decide what the next steps are for SOPA. As an affiliate...

Google Suspends over 500 Fraudulent Ads

MoneyLife.com - Google finally acknowledges that when advertisers are seedy small businesses the publisher has greater responsibility in accepting such advertisements Consumer groups have been...

Will Affiliates Get Slammed with Copyright Enforcement Push?

The Stop Online Piracy Act is currently before the US House of Representatives Judiciary Committee, and hearing will begin this week. The online advertising...

Latest news

Much Ado About Data: The IAB and Google’s Privacy Performance

In the grand tapestry of digital advertising, Google's Privacy Sandbox has emerged not as a mere thread but as...

Now Pronounce You Retail and Tech: Walmart’s Proposal to Vizio

So, here we are, witnessing what could be the most unexpected crossover episode in corporate America: Walmart and Vizio,...

Touchdowns and Letdowns: The Super Bowl’s Marketing Circus Comes to Town

In the high-octane, neon-drenched spectacle that is Super Bowl advertising, brands embark on a gladiatorial quest for the Holy...

Must read

Nextdoor Knocks: How Heidi Andersen is Redefining the Neighborhood Ad Block

Heidi Andersen. Let's talk about her for a sec....

Long Tail, Short Straw: The Myth of Niche Market Mastery

Oh, the long tail. It was the darling concept...

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