Adknowledge Lawsuits Move Forward

A federal judge has ruled against Adknowledge, allowing a class action lawsuit to move forward that accuses Adknowledge of using deceptive advertising in order to cheat consumers.

The lawsuit claims that Adknowledge, in conjunction with Tatto Media sold posters to consumers for only a 99-cent shipping charge. However, the lawsuit charges that consumers then found that they were automatically signed up for monthly club that would charge them $29.95, and they’d then receive two more posters per month, whether they wanted them or not.

Adknowledge also faces a similar lawsuit in California, that could be made into a class-action, where users claim that Adknowledge tricked them into buying unwanted merchandise in exchange for free subscriptions. According to that lawsuit, Adknowledge offered products via Zynga games, including YoVille, without disclosing that consumers would be have monthly charges if they accepted offers.

Pesach Lattin
Pesach Lattin
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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