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Marketing Madness

Google AdWords gives Mobile Text Ads a Facelift

Using text only ads on a mobile device is still quite popular, and surprisingly effective.  In addition, since they are so simple to make,...
Pesach Lattin -
Marketing Madness

Study Proves HTTPS Essential for SEO

It has been around a month since Google confirmed that they factor in the security of websites for their search rankings.  Since that time,...
Pesach Lattin -
Marketing Madness

Study Shows how People are using Google Differently

A study was recently released from Mediative, which looked at the way people today are using Google for search.  The information was compared to...
Pesach Lattin -
Lawyers Run The World

AT&T to Pay $80 Million to FTC for Consumer Refunds in Mobile Cramming Case

As part of a $105 million settlement with federal and state law enforcement officials, AT&T Mobility LLC will pay $80 million to the Federal...
Richard B. Newman -
Lawyers Run The World

Facebook Has Won over $2 Billion Against Spammers

If you’re thinking about trying to buy Facebook ‘likes’ for your business, you might want to think twice.  Facebook has been seriously trying to...
Pesach Lattin -
Marketing Madness

Study Shows Companies Harnessing Power of Content Marketing

A new study has been released from the Content Marketing Institute, and it shows that many companies are becoming more aware of the importance...
Pesach Lattin -
Marketing Madness

Quick Answers from Google becoming Far More Common

The quick answers feature from Google has been a concern for many website owners since it launched.  This feature, if you are not yet...
Pesach Lattin -
Marketing Madness

InMobi Offering Guaranteed Outcomes for Mobile Ads

All marketers know that there is risk involved when running an advertising campaign.  They can be expensive, and if the customers don’t come, you...
Pesach Lattin -
Marketing Madness

Cake For Network Rebrands and Grows!

New Release Raises the Bar for Enterprise Performance-based Marketing Technology Newport Beach, Calif. – September 29, 2014 – CAKE, the digital marketing software division of Accelerize...
Pesach Lattin -
Leaders

How to Fight Click Fraud Effectively

Heather Vale of Performance Marketing Insider interviews Ted Dhanik, President & CEO of Engage:BDR. In this exclusive interview, the first of two parts, discover...
Pesach Lattin -
Marketing Madness

Google Required to Make More Privacy Policy changes in Germany

In what seems like an endless list of demands by government agencies in Europe, Google is going to have to make even more adjustments...
Pesach Lattin -
Marketing Madness

Atlas Ad Program Officially Announced by Facebook

Facebook has finally formally announced that they will be offering a new “ad-servicing platform,”  which is named Atlas.  The program will allow Facebook to...
Pesach Lattin -
Leaders

Why Aren’t You Using Video?

Are you advertising with video yet? Heather Vale of Performance Marketing Insider talks with Ed Lee, VP of Business Development for engage:BDR. In this...
Heather Vale -
Lawyers Run The World

FTC Warns Advertisers In Initiative to Improve Disclosures in Ads

As part of "Operation Full Disclosure," the Federal Trade Commission has sent warning letters to more than 60 companies that allegedly failed to make adequate...
Richard B. Newman -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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