Thursday, May 22, 2025
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Marketing Madness

Amit Mehta and Boost Software Shut Down by FTC

Trying to get more information on this, but it seems that super-affiliate, owner of PPC Classroom and much more Amit Mehta (Facebook profile) has been...
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Leaders

Data Makes Display Have Great ROI

Got data? Heather Vale of Performance Marketing Insider speaks with Ed Lee, VP of Business Development for engage:BDR about their data partners. In this...
Pesach Lattin -
Marketing Madness

Yahoo About to get HUGE Boost in Search

Yahoo has been working on building up the number of searches they are getting through their search engine for years, with little success.  In...
Pesach Lattin -
Marketing Madness

New Data shows Mobile is Key to Cyber Monday Success

By now, everyone knows that mobile is the fastest growing type of web traffic, and that in many areas it is actually overtaking PCs. ...
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Marketing Madness

Two Tap Announces First Ever Automated Product Inventory Solution

Two Tap is a digital marketing solutions company that has a mission to make it simpler for people to buy products online.  According to...
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Marketing Madness

You can now Search All Your Tweets

In a move that some people believe should have happened years ago, Twitter has finally indexed their public tweets and made them searchable for...
Pesach Lattin -
Specials

What Are Proven Subject Lines?

According to convinceandconvert.com, 69% of email recipients report email as ‘spam' based on the subject line alone. Combine that with the 21% of email...
Pesach Lattin -
Marketing Madness

Google Launches ‘Mobile-Friendly’ Labels

Everyone knows that having a mobile friendly site is essential for serving customers today.  With a growing percentage of people using their mobile devices...
Pesach Lattin -
Marketing Madness

Facebook Punishing Marketers Again

Facebook has just announced that starting in January, they will be further throttling pages that are made to help promote sales, sweepstakes or even...
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Marketing Madness

Google Analytics Announces iOS App Install Tracking

In what many will see as a feature that should have been out some time ago, Google has just announced a new option for...
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Marketing Madness

Pinterest – It’s not just for the ladies anymore

Pinterest has been one of the hottest social networks over the last year or two, and one of the most effective ways to drive...
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Marketing Madness

Don’t Talk about Sex – AdSense Cracking Down?

If you are running any sites that make money through Google’s AdSense program, you may want to start really being careful about what you...
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Marketing Madness

Yahoo! Purchases BrightRoll for $640 Million

It has been a few months since we’ve seen Yahoo! Make any major purchases, which is somewhat surprising given the fact that they got...
Pesach Lattin -
Leaders

How to Scale Your Display Campaign

Are you ready to scale up your advertising? Heather Vale of Performance Marketing Insider speaks with Andy Dhanik, VP of Performance Advertising for engage:BDR....
Heather Vale -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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