Friday, December 8, 2023

Other Stories

Related Posts

How to Scale Your Display Campaign

Are you ready to scale up your advertising? Heather Vale of Performance Marketing Insider speaks with Andy Dhanik, VP of Performance Advertising for engage:BDR. In this exclusive interview, the first of two parts, discover why it’s best to start with an RTB platform and when you should scale to managed campaigns. Find out how to most effectively budget, test and collect data for higher ROI, the benefits of using a managed platform for larger buys, what kind of testing and tweaking will continue on your campaigns, how much control you retain and more.

Heather Vale
Heather Vale
Heather Vale is a seasoned journalist, writer and interviewer known as The Unwrapper™. For more than 20 years she has worked in all media: TV, radio, print and online. She began interviewing on the internet for the first time in 1998, and for the second time in 2005. Many of the sites she has founded revolve around her branding concept “Unwrapped” — which is about metaphorically peeling back the layers of the onion to get to the core truth in any topic.


What's your opinion?

Popular Articles

Don't Miss