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Marketing Madness

Watch Out for Your Brand.Sucks!

All the new generic top-level domains (gTLDs) that have come out over the last year have really helped to add some much needed diversity...
Pesach Lattin -
Lawyers Run The World

GOP proposes Internet Sales Tax

It has been a while since we have heard much about the so called ‘Internet Sales Tax’ or more accurately, the Marketplace Fairness Act. ...
Pesach Lattin -
Lawyers Run The World

French Sues Facebook over Nude Painting Ban

Four years ago a French teacher decided to post a famous painting on his Facebook account.  It was a painting that had been featured...
Pesach Lattin -
Leaders

More Cost-Per-Click Inventory Available

Heather Vale of Performance Marketing Insider sits down with Kim Goldberg, Advertising Executive for RevContent, in their cool lounge at Affiliate Summit West. In...
Pesach Lattin -
Leaders

Clickbooth Gets New Office

Heather Vale of Performance Marketing Insider sat down with Katie Rose Cianfaglione, Director of Affiliates for Clickbooth, at Affiliate Summit West. In this exclusive...
Heather Vale -
Leaders

How to Choose an Advertising Agency

Heather Vale of Performance Marketing Insider catches up with Ted Dhanik, CEO of engage:BDR, at their co-branded interview booth at LeadsCon. In this exclusive...
Heather Vale -
Marketing Madness

Guilty plea in $14 Million Ad Fraud Case

Dmitri Jegorov, 36, is an Estonian national who pled guilty on Monday to participating in an Internet fraud ring that brought in more than...
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Lawyers Run The World

SPAM from Untraceable Domain Names Not Misleading

In October 2014, the California Court of Appeal ruled in a putative class action, Rosolowski et al. v. Guthy-Renker LLC, that a commercial email...
Richard B. Newman -
Marketing Madness

CCDR Launching Click-to-Call Product

CCDR, which is the cross-channel direct response division of CPXi has officially announced the launch of their new click-to-call business.  Click-to-call marketing has been...
Pesach Lattin -
Lawyers Run The World

MarketBay.com President Indicted by FBI in Massive Data Breach

In a case regarding what has been called one of the largest reported data breaches in US history, the FBI has recently unsealed their...
Pesach Lattin -
Email Marketing

Unmonitored E-Mail Not Violate Maryland SPAM Statute

On February 26, 2015, the Maryland Court of Special Appeals  held that a “from” e-mail address leading to an unmonitored mailbox was not false or...
Richard B. Newman -
Marketing Madness

Tony Zito Appointed as CEO of Rakuten Marketing, LLC

Rakuten Marketing, which is a one of the industries leaders for omnichannel marketing, has recently appointed a new Chief Executive Officer.  Tony Zito has...
Pesach Lattin -
Marketing Madness

Facebook Deleting Likes

For most marketers, the number of likes that their page and posts get is an important piece of information.  It can help to determine...
Pesach Lattin -
Marketing Madness

FTC Giving Money Away?

Whenever writing about the FTC it is to comment on what fines or penalties they have issued against different companies, so this story definitely...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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Works for: Treehouse 51 Title: DIGITAL AGENCY CEO & FOUNDER Do...
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How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
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