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Marketing Madness

Nikki Benz To Relaunch Site

Nikki Benz is re-launching her site, Nikkibenz.com. She has also announced the release of her new movie, featuring an all-girl cast starring herself, Phoenix...
Hannah Shannon -
Marketing Madness

Bevo Media Bought by Vize Capital

Bevo Media (http://www.bevomedia.com/), a popular tracking platform and ad exchange in the performance marketing industry, has been acquired by Silicon Valley-based private equity firm...
Press Release -
Lawyers Run The World

FTC Pushing Cybersecurity

Edith Ramirez, an FTC Chairwoman, has commented that it is essential for tech startups to be investing in cyber security into their businesses right...
Pesach Lattin -
Marketing Madness

Conversion Rates Improving?

In the report for the second quarter of 2015 Monetate found that the conversion rates have gone from 2.93% to 3%.  This may seem...
Pesach Lattin -
Marketing Madness

Titanmen.com: New Look, New Opportunities.

Titanmen.com has overhauled its site with a new tour! The tour soft launched in July, and since then the tour has increased conversions across...
Hannah Shannon -
Marketing Madness

What is the Ashley Madison Fallout?

The fallout from the Ashley Madison hack seems spectacularly dramatic. At least four suicides have been linked to the hack, and people such as...
Hannah Shannon -
Marketing Madness

Immersive Mobile Ads Testing on Facebook

Facebook has confirmed that they are testing a new type of mobile ad on their platform.  The ad does not yet have an official...
Pesach Lattin -
Marketing Madness

59% of Retailers have Started Holiday Promotions

A recent survey was completed concerning the 2015 holiday shopping season.  The survey targeted retailers in the US and UK and found that 59%...
Pesach Lattin -
Marketing Madness

Transgender Erotica Awards Date Change 2016

The dates for the Transgender Erotica Awards for 2016 have changed. The awards have always taken place on President’s Day weekend, but next year...
Hannah Shannon -
Marketing Madness

GameLink.com Supports Deez Nuts

GameLink.com has joined the ranks of political supporters. GameLink’s Labor Day Sale is 15% off of everything from September 4th through September 7th, and...
Hannah Shannon -
Marketing Madness

AOL Buys Millennial Media for $238 Million

AOL has recently announced that they are acquiring the mobile ad company Millennial Media.  The deal is reported to be worth about $238 million. ...
Pesach Lattin -
Marketing Madness

Rutgers offers Digital Marketing Program

In yet another sign that digital marketing has fully gone mainstream, Rutgers Business School is launching a new Digital Marketing Certificate Program in Chicago. ...
Pesach Lattin -
Lawyers Run The World

FTC Still Concerned about Kids Apps

The FTC has just released some new information about the privacy disclosures used in children’s apps.  This was a major issue in the past...
Pesach Lattin -
Leaders

How To Cross-Target Customers

Most people don’t use just one device anymore. They’re on their desktop computer, their laptop, their phone, their tablet. So ads they see on...
Heather Vale -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Streaming’s Big Lie: The Future of TV Is Already Broke

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