Meet Colleen Stauffer, the Chief Marketing Officer at HoneyBook, where she’s shaking up the world of marketing like a cocktail mixer at a bar where all the drinks are on fire. With over 15 years… From Pinterest to HoneyBook: Colleen Stauffer’s Wild Ride Through the Marketing Jungle
We’re talking about DSPs—those clunky, overstuffed jalopies that are clogging up the digital ad freeway like a never-ending traffic jam. Right now, we’ve got a DSP market that’s bloated, overcooked, and way past its expiration… DSPs: The Zombie Platforms Shuffling Through AdtechWhen innovation dies but the platforms keep walking.
Jennifer Jackson’s career path reads like the script of a tech-world reboot where the hero doesn’t save the day with algorithms or gadgets but with a deep-seated love of data and a refusal to take… Data, AI, and Pants: Why Jennifer Jackson Says Only 4% Are Truly Dressed for Succes
Chris Koehler, Twilio’s Chief Marketing Officer, isn’t just another marketer who throws around buzzwords like “disruption” and “innovation” while making it sound like he’s reading from a teleprompter at a TED Talk. No, this guy’s… The CMO Who Doesn’t Play by the Rules: Chris Koehler’s Mission to Break Down Silos
Stacy Bohrer, the VP of Buyer Development at OpenX, is a force of nature in the adtech realm, and if you’re not paying attention, you might just miss the whirlwind that is her career. With… The Art of Empowerment: Stacy Bohrer’s Blueprint for a Better Ad Ecosystem
David Rabin, Lenovo’s CMO for the Solutions and Services Group (SSG), is like the guy in a high-stakes poker game who looks at everyone else frantically tossing chips around and says, “Let’s not lose our… ThinkPad to Think Big: Rabin’s No-Nonsense Path to Lenovo’s Future
So, here we are, folks. Google, the tech behemoth that knows more about your browsing habits than your mom, is in the courtroom again. And this time, it’s not just for some regulatory wrist slap… How Google’s 20% Cut Is Like Paying for a Penthouse and Getting a Broom Closet
Welcome to the Wild West, where the metrics are made up, the KPIs don’t matter, and everyone’s got their own interpretation of success. If that sounds like a circus with no ringmaster, that’s because it… Elizabeth Johnson: The Data Dynamo Disrupting Digital Marketing
The Trade Desk is doing a masterclass in the fine art of playing dumb, denying they’re building a TV OS like a kid with crumbs all over his face denying he touched the cookie jar.… From Open Internet Hero to Walled Garden Villain: Is The Trade Desk the New Google?
Roll up, roll up! Welcome to the greatest show in Silicon Valley—a legal battle royale where the DOJ is hell-bent on bringing Google’s ad tech empire to its knees. Imagine the Colosseum, but instead of… Google’s Monopoly Game: All the Pieces, All the Power
In a masterclass of déjà vu, both AdExchanger and Digiday unleashed a “scoop” yesterday announcing that the IAB and MRC are collaborating on attention measurement accreditation. Slow clap. We had Angelina Eng on our show weeks… Attention Metrics: Industry Savior or Snake Oil?
Programmatic advertising is like that friend who never stops binge-watching “The Real Housewives” — you know it’s not great for you, but you can’t stop. For media buyers, it’s the ultimate double-edged sword, a love-hate… Can Curation Houses Be the Couples Therapist We All Need?
In the ever-evolving world of ad tech, where buzzwords often outshine real innovation, Judy Shapiro stands out as a voice of reason—and rebellion. As the CEO of Topic Intelligence, Judy is not just another figure… Gray Hair, Don’t Care: Judy Shapiro’s Stormy Path Through Ad Tech’s Boys’ Club
With the Senate race in Nevada heating up, it’s clear that the contest between incumbent Jacky Rosen and challenger Sam Brown is far from a snooze-fest. This is the kind of high-stakes, edge-of-your-seat drama that… Nevada Senate Showdown: How CTV is About to Shake Things Up in the Silver State