The FTC just dropped the hammer on one of the most obnoxious practices in the world of online marketing: fake endorsements. It’s about time, too, because if there’s one thing consumers don’t need more of,… The FTC vs. AI: Who Knew Regulating Lies Could Be So Complicated?
Ok, this might get me killed by the secret advertising police, if they existed — or at least some nasty comments and slander. The advertising supply chain—what a dumpster fire. It’s like someone took the… Meet the Monsters of the Ad Supply Chain: Greed, Inefficiency, and Cowardice
If you’ve been anywhere near the ad tech world in the last decade, you’ve probably tripped over a LumaScape—or at least heard someone throw around the term like it’s a religious text. That sacred scroll… The Unfiltered Genius of Terence Kawaja: How Adtech’s Peter Pan Refuses to Grow Up
Jon Bond isn’t just a name in advertising; it’s a blazing marquee in the hall of fame of marketing mavens. This dynamo, who forged his reputation at the helm of Kirshbaum, Bond and Partners, is… Jon Bond: The Legend Who Ditched Cookies for a Weightless World
Google’s latest move is a doozy. After years of waffling on third-party cookies, the tech behemoth has decided to keep the cookies. On Monday, Google announced it would no longer axe support for third-party cookies… WTF Google: The Cookie Clusterf**k Continues
Hold onto your spreadsheets, people, because today we’re talking about Phoenix Ha—a powerhouse who ditched the glamour of Vogue for the grit of data crunching at AdBeacon. Picture a supermodel who can strut in stilettos… #MADWOMEN: From Catwalk Queen to Data Diva
Hold onto your hats, folks, because the AI hype train is barreling toward what looks like a brick wall. Investors are sweating bullets, wondering if they’ve thrown billions into the next big thing or the… AI Hysteria: Are We Heading for Another Dot-Com Debacle?
If you’ve ever wondered who’s steering the ship in the choppy waters of media measurement, meet Jon Watts, the Brit at the helm of the Coalition for Innovative Media Measurement (CIMM). Jon isn’t just navigating… Juggling Data and Dodging Drama: Jon Watts’ Media Measurement Marathon
Ah, the latest episode in the soap opera that is Elon Musk’s stewardship of the beleaguered platform formerly known as Twitter, now rebranded as ‘X’—because apparently, what this saga needed was a more cryptic moniker.… How Elon Musk is Rewriting ‘The Communist Manifesto’
Oh, how the mighty are faltering! TikTok, once the golden child of digital ad realms, now finds itself in a precarious dance with destiny, sidestepping landmines laid by none other than the U.S. government. The… TikTok’s Ad Exodus: Navigating the Murky Waters of Geopolitical Gambles and Shifting Sands
If the ad tech industry were weather, it’d be Portland—typically cloudy with a chance of unexpected sunshine. For Myles Younger, a clear morning without the usual downpour is less about meteorological luck and more a… The AdTech Adventurer: Myles Younger’s Recipe for Success
In the bustling, caffeine-fueled chaos of the digital advertising world, Julian Zilberbrand stands out like a seasoned conductor in an orchestra of blinking screens and endless data streams. His journey from a Ukrainian-born kid, raised… TV Masterclass: Julian Zilberbrand’s Playbook for Modern Advertisers
In the sprawling, sandy universe of streaming advertising, the problems faced by platforms and advertisers often feel like epic battles straight out of *Dune 2*. If you’ve seen Denis Villeneuve’s sequel, you’ll understand the complexity,… Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption
The IAB Tech Lab’s Privacy Sandbox Task Force just unleashed its final Fit Gap Analysis, and let me tell you, it’s like watching a train wreck in slow motion. The conclusions are no more reassuring… Google’s Privacy Sandbox: More Like Privacy Litter Box