Thursday, May 2, 2024
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CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At a star-studded (if you count...
Pesach Lattin -
Adtech

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or demolish—traditional marketing agencies. It's high...
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Adtech

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where the promise of transparency often seems as opaque as a pint of stout. In an...
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Adtech

Is Adalytics the Robin Hood of Adtech or Just Another Merry Man? Industry Insiders Weigh In

Welcome to the raucous arena of digital advertising, a spectacle where data jugglers and proclamation ringmasters vie for your attention. Amidst the vibrant chaos,...
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Adtech

From Siberia to Server Rooms: Oleg Korenfeld’s Tech Trek

If ad tech were a rock concert, Oleg Korenfeld would be the lead guitarist, playing the riffs that make the industry headbang to his...
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CTV/OTT Streaming

Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

Oh, to be an advertiser in the frenzied, fragmented frontier of Connected TV (CTV) advertising! It's like playing a high-stakes game of Twister—blindfolded and...
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Leaders

How to Succeed in The Ad World Without Really Crying: The Jeff Minsky Method

If you've ever wondered who's really pulling the strings in the world of advertising technology, let me introduce you to Jeff Minsky. Not your...
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Adtech

Corporate Espionage & Martini Mixers: The Adstra-Kinesso Acxiom Affair Unveiled

Let's skip the small talk.  Yesterday, we grazed the surface in our newsletter, dabbling in the initial juiciness of the Adstra versus IPG’s Kinesso and...
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Adtech

When Data Wars Get Dirty: The Scandalous Tale of Acxiom, Kinesso, and Adstra

Ah, the scent of corporate intrigue is wafting down Madison Avenue, where a plot worthy of a prime-time thriller unfolds. Picture this: two behemoths...
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CTV/OTT Streaming

Survey Says… Who Cares? The EDO Manifesto for the Data-Driven Age

[youtube https://www.youtube.com/watch?v=thFi6GYWJY8?si=jxyPU_rJ8QyEIzVu&autoplay=1&w=560&h=315] Let's get real for a moment. Kevin Krim is not your garden-variety executive. This is a man who took one long, hard look...
Pesach Lattin -
CTV/OTT Streaming

CTV’s Ad Inventory Shrinkage: Less Is More, or So They Say

Here's the scoop: the digital sky is allegedly falling, or at least that's the drama unfolding according to some Chicken Little-esque narratives on AdExchanger....
Pesach Lattin -
Adtech

Ad Tech’s New Reality Show: ‘Survivor: Privacy Sandbox Edition

Alright, folks, buckle in—oh wait, we don’t do "buckle in" here, do we? Let’s just say, prepare for a wild ride through the digital...
Pesach Lattin -
Leaders

AI Dreams and Seattle Streams: The Gregory Kennedy Chronicles

I'm not just any host; I’m Pesach Lattin, steering the ship that is the ADOTAT Show. When Gregory Kennedy, who’s pretty much marketing royalty,...
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Leaders

Clicks, Codes, and Conquests: The Mike Seiman Blueprint for Digital Victory

In the digital advertising arena, Mike Seiman is not merely a participant but a vanguard, a figure whose narrative threads through the very fabric of the...
Pesach Lattin -
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