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Lawyers Run The World

Feds Cracking Down on “Natural” Claims

When it comes to performance marketing programs, few industries have more options than the health and beauty products industry.  They have done a great...
Pesach Lattin -
Lawyers Run The World

Ninth Circuit Ruling Has Potentially Major TPCA Defense Implications

In an earlier blog post, I discussed a recent SCOTUS ruling that defendants facing Telephone Consumer Protection Act lawsuits cannot escape a class action...
Richard B. Newman -
Specials

3 C’s of Native Advertising: Content, Capture and Cranberry?

Heather Vale of Performance Marketing Insider has a chat with David A McInnis, Founder and CEO of Cranberry, about the native content amplification platform...
Pesach Lattin -
Marketing Madness

Facebook Pages Can Now Charge for Branded Content

Many people today pay publishers and others to gain exposure to their content.  This is especially popular, for example, with celebrities that may be...
Pesach Lattin -
Marketing Madness

TradeDoubler Launches Programmatic Advertising Tool

TradeDoubler is well known as a leading performance marketing network, and they have just recently announced the release of a new tool to help...
Pesach Lattin -
Specials

Lenovo Moving to Impact Radius SaaS Platform

The well-known computer leader, Lenovo, has a partnership with Impact Radius to help take their global affiliate channel to the next level.  The company...
Pesach Lattin -
Lawyers Run The World

70% of Publishers Ignoring FTC Native Ad Guidelines

MediaRadar has recently released a report that looked into how well publishers are complying with the FTC’s guidelines.  It found that about 70% of...
Pesach Lattin -
Lawyers Run The World

John B Strong, CEO of Adaptive Media Kills Ad Blocking Dead

Adblocking is a serious issue in our industry that might start affecting your bottom line. Considering many websites, after hosting costs, and other fees,...
Heather Vale -
Marketing Madness

Strategic Partnership between MGID and Social Discovery Ventures Launched

MGID, the native advertising marktplacehttp://mgid.com/ and Social Discovery Ventures (SDV) have just announced a partnership to help connect SDV’s affiliate platform with the audiences using...
Pesach Lattin -
Marketing Madness

Experticity and ReadyPulse Merging for Holistic Influencing

Experticity and ReadyPulse have recently announced that they are merging together.  Experticity is an influencer network that works to help find and support offline...
Pesach Lattin -
Email Marketing

Yancy Naughton Wants Email Traffic

Heather Vale of Performance Marketing Insider caught a few minutes of time with Yancy Naughton, Founder of HasTraffic and featured expert speaker at Affiliate...
Pesach Lattin -
Marketing Madness

Your Business Should be on Snapchat and here’s why!

The number of times Mark Zuckerberg attempted to try to purchase Snapchat will tell you the true importance of Snapchat. Snapchat has been touted...
Ricky Ahuja -
Lawyers Run The World

Did the FTC Encourage Amazon to Lie?

It is no secret that the FTC doesn’t want the two office supply giants, Staples and Office Depot, to merge into one company.  The...
Pesach Lattin -
Marketing Madness

Piqora Acquired by Olapic for Visual Marketing Boost

The visual marketing platform, Olapic, has just recently confirmed that they are acquiring Piqora.  The two companies provide a variety of similar services, but...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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