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Marketing Madness

Inside Yahoo’s Massive Advertising Layoffs

A Yahoo spokesperson told CNBC that the company would provide severance packages to domestic employees who had lost their jobs. Yahoo didn’t...
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Metaverse

Interpol Wants to Police the Metaverse

The future of the internet is here, and it's called the metaverse. In this concept, people will be represented by 3D avatars...
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Leaders

Who is Julia Goldin, the Chief Marketing Officer of Lego?

Julia Goldin is a seasoned marketing executive who is currently serving as the Chief Product and Marketing Officer of the LEGO Group....
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News

“BeatSting”: The Costly Audio Ad Impression Fraud Scheme Targeting Unprotected Advertisers

Analytics company DoubleVerify has claimed that a new ad impression fraud scheme called "BeatSting" is costing unprotected advertisers up to $1 million...
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Marketing Madness

Inside the Growing Love-Hate of Retail Media Networks

Retail media networks have quickly become one of the most popular advertising platforms, and the ad revenue is expected to reach $52...
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Marketing Madness

Does Programmatic Even Work?

Last week, I had a conversation with Robert Regular—a friend and colleague of mine who I have known for over 25 years....
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Marketing Madness

Six Reasons to Use Native Advertising in 2023

Native advertising has become increasingly popular as a way to promote brands and products online. It allows advertisers to blend in seamlessly...
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Marketing Madness

Location Based Advertising will Help with the Cookie Apocalypse

As the use of cookies and other tracking technologies has come under scrutiny, location-based advertising has emerged as a promising alternative for...
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Latest news

Marketing MadnessPesach Lattin - 0

Bots and Scrapers and Data Centers, Oh My! The Growing Problem of Invalid Traffic

Digital advertising is a massive industry, with global spending on ads surpassing $600 billion in 2022. However,...
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Artificial IntelligencePesach Lattin - 0

Generative AI in Marketing: Unleashing Creativity or Unraveling Chaos?

"Back to the future" may be an overused cliché, but it couldn't be more apt for the...
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NewsPesach Lattin - 0

Kerry Curran Joins Gen3 Marketing: The Affiliate Marketing World Just Got Smarter

The world of affiliate marketing is abuzz with the latest announcement from Gen3 Marketing, the largest independent...
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Lawyers Run The World

Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.
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ARCHIVE

Scooter’s Coffee Steps Up Game, Hiring Malorie Maddox as Chief Marketing Officer

Hiring & Management Pesach Lattin - 0
As Scooter's Coffee celebrates its 25th anniversary this March, the beloved coffee...
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Bots and Scrapers and Data Centers, Oh My! The Growing Problem of Invalid Traffic

Specials Pesach Lattin - 0
Digital advertising is a massive industry, with global spending on ads surpassing...
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The Morgan Mindset: Navigating the Complex World of Advertising

CTV/OTT Streaming Pesach Lattin - 0
Dave Morgan is a name that any ad-tech enthusiast would be familiar...
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Must Read

Exclusive Markets: The New Face of Finance with Hemant Kumar as CMO

Hiring & Management Pesach Lattin - 0
Exclusive Markets, the multi asset brokerage firm with a global presence, has...
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Frios Gourmet Pops Taps Marketing Expert to Help Them Lick the Competition

Leaders Pesach Lattin - 0
Frios Gourmet Pops, the rapidly growing franchise known for their delicious and...
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The Czar of TCPA Defense: Eric Troutman’s Reign of Litigation Strategy

Specials Pesach Lattin - 0
Eric Troutman, commonly known as “the Czar” in certain legal circles, is...
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