Friday, April 19, 2024
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Marketing Madness

Media Buyers, Wake Up: Laziness is Not a Strategy

Welcome to the mad, mad world of modern advertising, where media buyers are becoming increasingly susceptible to the siren song of laziness. This isn't...
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Adtech

WTF is Wrong with Us? The Great Data-Driven Dystopia Debacle

Adlandia – a place where 'consumer' is just a fancy dress for a data point, and respect is an artifact, like a dial-up modem...
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Adtech

Five Ways Bid Duplication Mirrors HBO’s Succession

In the ever-twisting and often absurd world of online advertising, bid duplication emerges as a story that could rival the dramatic arcs and sharp...
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Adtech

Surviving the AdTech Sietch:  Lessons Learned from the Fremen of Dune

Strap in, fellow spacefarers, and prepare for a journey across the cosmos—or rather, the equally bizarre and unpredictable universe of AdTech. As Frank Herbert's...
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Adtech

Tech Titans on the Turf: The Trade Desk’s Offensive Against Google

In the high-stakes game of digital advertising, The Trade Desk and Google are like rival football teams, each with its own playbook, vying for...
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Adtech

Survivor: Adtech Edition. Layoffs, AI, and the Quest for Relevance

The capricious world of online advertising: where the only constant is change, and the recent shifts are as dramatic as a telenovela finale. As...
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Adtech

No Cookie Left Behind: The Great Chrome Deprecation Debacle

The adtech world: where the only constant is change, and what a rollercoaster it's been lately! Let's dive into the saga of Chrome's cookie...
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News

Bittersweet Change: The End of Cookies and the New Ad Frontier

Ah, the cookie crumbles, and not the sweet, chocolate-chip kind we all adore.  Picture this: I just heard from a marketing manager, who was minding...
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Marketing Madness

Programmatic and the Terrible, Horrible, No Good, Very Bad Day: Did We Cause It?

Programmatic advertising is kinda like that shifty character in a noir film, lurking in the shadows, whispering sweet nothings about efficiency and reach.  But have...
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Marketing Madness

Teen Screen Dreams: Decoding the Future of Social Media

Let's dive into the turbulent seas of teenage social media trends, where the Pew Research Center's latest survey serves as our navigational chart. This isn't...
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Hiring & Management

From Teacher’s Desk to Marketing Genius: The Jeanniey Walden Story

The arrival of Jeanniey Walden as Senior Vice President and Chief Marketing Officer at Rite Aid represents not just a fresh face in corporate...
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Leaders

The Digital Double Life: Brian Dolan’s Fall from Advertising Icon to Accused Predator

Brian Dolan, renowned in the sphere of digital advertising as the chief executive of WorkReduce, found himself in the unenviable spotlight of law enforcement...
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Adtech

2023’s AdTech Odyssey: Navigating the Six Trends That Illuminated the Digital Landscape

As we stand on the cusp of a pristine year, it is but second nature to pivot our collective gaze towards the all-encompassing tapestry...
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Marketing Madness

The Partnership Pioneers: impact.com’s Game-Changing Year in Review

As 2023 sketched its vibrant narrative, impact.com dazzled as a trailblazer in the realm of international performance marketing and partnerships. This was no ordinary...
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Adtech

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...
CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...
Adtech

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...

Must read

CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...
Adtech

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...

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Kirk Deis, Scam or Legit Expert?

Works for: Treehouse 51 Title: DIGITAL AGENCY CEO & FOUNDER Do...
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