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How CMOs Can Win the Metaverse Through Gamification

Over the past few years, gamification has become a buzzword in the advertising industry. Gamification is the process of applying game design...

MUDWTR Appoints Mike Fox As its First Chief Marketing Officer

Mike Fox, a seasoned brand marketer, has joined MUDWTR as its Chief Marketing Officer, the first person to hold this position with...

Has Musk Destroyed Twitter Beyond Repair?

I had hoped that Musk had a plan for Twitter, besides just using it as a platform for him to express his...

When to Hire a Chief Marketing Officer (CMO)?

You’ve heard it before: Marketing is the new product. And you probably agree—your brand is everything. Yet with all the buzz around...

Datavant Hires Marla Kessler as Chief Marketing Officer

We are pleased to announce the hiring of Marla Kessler as its Chief Marketing Officer. Ms. Kessler brings decades of experience in...

Little Caesars promotes Greg Hamilton to Chief Marketing Officer

Little Caesars has hired Greg Hamilton, promoting him internally, as its new chief marketing officer. He will replace Jeff Klein, who left...

Brands Ready to Flee Twitter, Musk Already Tweeting Bigoted Conspiracy Theories

Twitter has always been a "safe space" for racists, trolls, and other assorted bad actors on the internet. With new ownership under...

NBA names Tammy Henault as Chief Marketing Officer

The NBA has named Tammy Henault as its chief marketing officer. This appointment will help the league do an even better job...

Latest news

How Luxury Brands Are Embracing Immersive Content (UPDATED)

As any fashionista knows, luxury brands are always one step ahead of the competition. They have to...

Are Your Ads Funding Terrorism?

While brands are rightly concerned about their advertising showing on sites that promote white supremacy and terrorism,...

Ringless Voicemail Classified as Calls Under TCPA

Ringless voicemails have always been a thorn in our sides, but now they're also a thorn in...

Must read

How Luxury Brands Are Embracing Immersive Content (UPDATED)

As any fashionista knows, luxury brands are...

Are Your Ads Funding Terrorism?

While brands are rightly concerned about their...

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How Luxury Brands Are Embracing Immersive Content (UPDATED)

As any fashionista knows, luxury brands are...

5 Reasons You Didn’t Earn Money With an Affiliate Program

One thing that more Affiliates should consider before they...