Thursday, July 10, 2025
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Marketing Madness

WTF is “Multi-Touch Attribution?”

Multi-touch attribution is a method of marketing measurement that allows marketers to see the value that each touchpoint has on driving a conversion. It...
Pesach Lattin -
Marketing Madness

WTF is “First-Party Data? And why is it so Important?

First party data is defined as data that your company has collected directly from your audience -- made up of customers, site visitors, and...
Pesach Lattin -
Lawyers Run The World

Why So Much Fraud in Online Advertising?

I’ve been tracking down fraudsters for quite a bit, first for the US Secret Service, and then in the advertising industry in my publications....
Pesach Lattin -
Lawyers Run The World

Regulating the Metaverse: The Rise of Virtual Influencers

In recent months, the metaverse has become an increasingly popular buzzword. Companies are building metaverse platforms and exploring unique ways of engaging consumers within...
Allison Fitzpatrick -
Lawyers Run The World

Programmatic Media Fraud is Overwhelming

Let's do some thought exercises around the programmatic media that you're buying. The following thought-starters are going to be mind-bending and thought-provoking. Hopefully you...
Augustine Fou -
CTV/OTT Streaming

OTT Advertising is Growing in Leaps and Bounds

Cord cutting has grown substantially since 2015. Currently, only 56% of Americans report watching TV through cable or satellite, down from 76% in...
Pesach Lattin -
Leaders

Will Twitter Ditch Advertising under Musk?

"And no ads," Musk said. “The power of corporations to dictate policy is greatly enhanced if Twitter depends on advertising money to survive," Musk...
Pesach Lattin -
Marketing Madness

What is Commerce Media & How To Impliment?

Marketers are increasingly leveraging data intelligence and digital advertising technology to reach consumers across the shopping journey, according to a new report by Criteo and Forrester that...
Jo Hamilton -
Leaders

How did Google Strangle the Digital Marketplace?

About 15 years ago, Alphabets Inc.’s Google bought YouTube for $1.65 billion, a platform that had only been around for less than two years. Back then, there...
Pesach Lattin -
Marketing Madness

Inside Instagrams Affiliate Plan

Good news: Instagram has upped its game once again from a creators point of view. In the rush to make the platform viable for...
Pesach Lattin -
Performance Marketing

8 Proven Tips to Market on Tik-Tok

Ever since its launch back in 2016, TikTok has managed to dominate the social media game, further pushing the envelope of what the medium...
Pesach Lattin -
Leaders

Rebel Interactive takes risks in crowded digital-marketing industry

Bryn Tindall, founder and CEO of Southington digital marketing firm Rebel Interactive Group, says actual rebels are hard to find. “If you ask people, ‘Are...
Pesach Lattin -
Crypto Blockchain

Alessandro Benigni: Racist, Money Launderer and Scammer Bitcoin

Unfortunately, Bitcoin scams are probably the vast majority of "bitcoin investments" and this guy is no different. Not only is he hawking bitcoin investment...
Pesach Lattin -
Lawyers Run The World

Insider: Dan Bilzerian Faked Entire Instagram Account

A marketing firm is claiming that social media influencer Dan Bilzerian, the CEO of Ignite International Brands (CN: BILZ) is one of its clients...
Pesach Lattin -
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Latest news

Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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