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Leaders

Who is Kofi Amoo-Gottfried? The Man Behind DoorDash’s Marketing Dominance

Remember the last time you ordered food to be delivered to your doorstep? Chances are good that it was through DoorDash, the food delivery...
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Leaders

Who is Victoria Vaynberg of Zola?

For years, the wedding industry has been stuck in the past, relying on outdated traditions and refusing to move with the times. That all...
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Marketing Madness

Advertisers Fleeing Netflix to Disney Even Before Launch

Netflix has long been the go-to streaming service for those who want to watch TV shows and movies without commercials. However, the company announced...
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Marketing Madness

Can Adidas Repair its Brand After Kanye Fiasco?

German sportswear company Adidas has ended its partnership with American rapper Kanye West (AKA Yeezus, AKA Ye) following a string of hateful anti-Jewish...
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Marketing Madness

10 Ways CMO’s Can Lead their Team

As a chief marketing officer, you have a lot of responsibility on your shoulders. Not only are you responsible for ensuring that your...
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Marketing Madness

How CMO’s Can Connect with Influencers to Create Engaging Content

There's no doubt that influencer marketing is still growing. More and more brands are teaming up with popular social media users to promote their...
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Metaverse

Why are We Building “Partial” Metaverses?

In 1992, Neal Stephenson wrote a science fiction novel called Snow Crash, in which he described a fully-fledged virtual world called the Metaverse. In...
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Marketing Madness

TikTok: Why Chasing Trends Is Not A Strategy

With many CMOs deciding to jump on a bandwagon and market on TikTok because "everyone is doing it," maybe it's time to examine why...
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News

NBCUniversal Slams WSJ Over Streaming Advertising Coverage

In a recent article entitled "Netflix and Other Streaming Platforms Are Embracing Ads—but Will the Advertisers Love Them," Wall Street Journal reporter Suzanne Vranica...
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Leaders

Who is Dominick Miserandino?

Dominick Miserandino is an American entrepreneur, author and journalist. Most recently he was the CEO of Inquisitr.com where he saw a company wide reorganization...
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Marketing Madness

Shopify’s Increasing Churn Rate: Most Customers Leave within A Year

A Globe and Mail analysis shows that the number of Shopify stores that close down or leave the e-commerce platform is increasing at a...
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Leaders

Ashutosh Nagare Appointed National Lead for Performance Marketing at Interactive Avenues

Ashutosh Nagare has been appointed as Vice-President and Head, Performance Marketing at Interactive Avenues. In his new role, Nagare will focus on growing the...
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Marketing Madness

What’s the Deal with Peloton?

American exercise and media company Peloton has seen a drastic decrease in ad spend from last year to this year, according to data from...
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Leaders

Smartly.io Appoints Oli Marlow Thomas as Chief Innovation Officer

Smartly.io, the leading social advertising automation platform for creative and performance marketers, has announced the appointment of Oli Marlow Thomas as Chief Innovation...
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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