Remember the last time you ordered food to be delivered to your doorstep? Chances are good that it was through DoorDash, the food delivery platform that has been absolutely dominating the conversation—and the market share—in recent months. So who is responsible for this meteoric rise to prominence? That would be Kofi Amoo-Gottfried, DoorDash’s first chief marketing officer. Let’s take a closer look at his story.
Amoo-Gottfried. Amoo-Gottfried has been with DoorDash since 2019, and he was promoted to CMO in January of 2022. Under Amoo-Gottfried’s leadership, DoorDash has secured a number of high-profile partnerships.
The Food Delivery Revolution
It’s no secret that the pandemic has changed the way we do just about everything—including the way we get our meals. These days, more and more people are opting for food delivery services as a way to minimize their exposure to the outside world. And DoorDash has been leading the charge in terms of meeting this increased demand.
In fact, according to data from Bloomberg Second Measure, DoorDash accounted for 59% of all US meal-delivery last year. That’s an incredible feat, and it’s one that can largely be attributed to Amoo-Gottfried and his team’s marketing efforts.
A Bias for Action
So what is Amoo-Gottfried’s secret? In his own words, it’s a “bias for action.” He believes that the key to success is being able to launch actions and experiment quickly—and he has instilled this belief in his team. As a result, they have been able to continually innovate and adapt their strategies on the fly to keep up with the ever-changing landscape of the food delivery industry.
Focus On Customers
One of the things that has helped DoorDash succeed is its focus on customer needs. According to Amoo-Gottfried, “If you can keep bringing it back to customer needs, particularly in an environment where the world is changing around all of us, chances are you’re going to have the right answer more often than not.”
There’s no telling what Amoo-Gottfried and his team will come up with next—but one thing is for sure: we can expect big things from DoorDash in the months and years ahead. Thanks to Amoo-Gottfried’s innovative marketing strategies, DoorDash is well on its way to becoming a household name.