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Marketing Madness

The Unraveling of a Vision: ANA and PwC’s Quest for Transparency in Programmatic Advertising

In December 2021, a ray of hope shone upon the programmatic media-buying landscape as the Association of National Advertisers (ANA) joined forces with PricewaterhouseCoopers...
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Marketing Madness

Impact.com’s Playbook for Affiliate Marketing Dominance in 202

In the fast-paced world of digital marketing, the winds of change are blowing stronger than ever, and one trend that's been catching everyone's attention...
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CTV/OTT Streaming

Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

Connected TV (CTV) advertising is like a brilliant but slightly flawed diamond in the rough. It has immense potential, but it's grappling with challenges...
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Artificial Intelligence

Advertising on Aisle 5: Walmart’s Secret Weapon

In the fiercely competitive retail landscape, the emergence of media network platforms has become a prominent trend, with giants like Walmart and Target expanding...
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CTV/OTT Streaming

HyphaMetrics Revolutionizes Media Measurement with UNIe: A Complete Understanding of Cross-Platform Consumption<

In an era of fragmented media landscapes and siloed data, HyphaMetrics, an independent media measurement company, is making waves with its groundbreaking UNIe (Unified...
Adotat Staff -
Hiring & Management

Stila Cosmetics Dials Up the Glam Factor with Mary Rodrigues as CMO Extraordinaire

Stila Cosmetics, a prominent artistry beauty brand, has recently made an exciting announcement regarding the appointment of Mary Rodrigues as their new Chief Marketing...
Adotat Staff -
Leaders

CTV’s Captain Fantastic: Mike Seiman and the Rise of Performance-Driven TV

In the dynamic world of digital advertising, few individuals have made a mark as impressive as Mike Seiman, the CEO and Chairman of Digital...
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Hiring & Management

Gibson Brands Names Elizabeth Heidt as Chief Marketing Officer

In an exciting move for Gibson Brands, Elizabeth Heidt has been promoted to the position of Chief Marketing Officer. With seven years of experience...
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Hiring & Management

Treasure Data’s New CMO: Mark Tack

In the ever-evolving world of customer data platforms (CDPs), one name stands out as a true pioneer: Treasure Data™. And now, the company is...
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Marketing Madness

The Metaverse: Death, Rebirth, and Zuckerberg’s Bland Legacy

In a world where the term "metaverse" has become synonymous with Mark Zuckerberg's failed corporate experiment, it's easy to overlook the vibrant and...
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Marketing Madness

Linda Yaccarino Faces Uphill Battle to Save Twitter from Hate, Racism, and Extreme Anti-Semitism

In the wake of a series of controversies and mounting concerns over hate speech, racism, and extreme anti-Semitism on Twitter, all eyes are now...
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Marketing Madness

Carbon-Neutral Clicks: A Guide to Reducing Your Online Advertising Footprint

As the world becomes increasingly digital, the impact of online advertising on the environment is becoming a growing concern. The carbon footprint of digital...
Adotat Staff -
Lawyers Run The World

WTF is Maryland’s Digital Ad Tax?

Maryland's Supreme Court has given the green light to the implementation of the country's first-ever digital ad tax, despite facing significant opposition. The law,...
Pesach Lattin -
News

Rise and Fall of Influencer Marketing: the Dylan Mulvaney Fiasco.

In recent years, influencer marketing has become a popular and powerful tool for businesses to reach new audiences and promote their products or services....
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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