Stila Cosmetics, a prominent artistry beauty brand, has recently made an exciting announcement regarding the appointment of Mary Rodrigues as their new Chief Marketing Officer (CMO). With an impressive background spanning over 25 years in the global beauty and luxury retail industries, Rodrigues brings a wealth of experience and expertise to her new role.

As the CMO of Stila, Rodrigues will be reporting directly to CEO Michelle Kluz and will serve as a crucial member of the company’s leadership team. Her responsibilities will encompass overseeing various key areas, including brand and product marketing, creative development, consumer insights, membership programs, and global communications.

Michelle Kluz, CEO of Stila, expressed her enthusiasm about Rodrigues’ appointment, stating, “I couldn’t be more thrilled to welcome Mary to our team. She is a visionary Brand and Marketing leader who will inject fresh perspective as Stila Cosmetics continues to grow.” Kluz’s statement highlights the company’s commitment to advancing its brand presence and furthering its market reach.

Prior to joining Stila, Rodrigues held the position of Senior Vice President of Marketing and E-commerce at RéVive skincare, where she played a pivotal role in driving exceptional growth for the brand. Her previous experience also includes serving as President of MDSolarSciences, an independent dermatologist brand. Rodrigues began her career in the beauty industry with Esteé Lauder, where she held leadership roles in marketing and retail store development.

Rodrigues’ expertise extends beyond her contributions to the beauty industry. She was selected to join the New York State Mid-Hudson Regional Economic Development Council, where she served as a member of the Executive Committee and Co-Chair of the Marketing Committee. Her participation in this council demonstrates her commitment to fostering economic growth and development within the region.

In recognition of her outstanding accomplishments, Rodrigues was honored with the CEW Top Talent Award in 2019. This prestigious award serves as a testament to her exceptional contributions and dedication to the beauty industry.

With Mary Rodrigues assuming the role of Chief Marketing Officer, Stila Cosmetics is poised to embark on a new chapter of growth and innovation. Her extensive experience and visionary leadership will undoubtedly bring a fresh perspective to the brand, positioning Stila as a force to be reckoned with in the competitive beauty market.

What's your opinion?