Friday, April 19, 2024
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Marketing Madness

Apple Gets a $2 Billion Wake-Up Call: Pocket Change or Reality Check?

Oh, look at Apple, stumbling into a bit of a mess, haven't they? Hit with a whopping $1.95 billion "oopsie" fine by the EU,...
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Leaders

Shattering Myths: How Greg Stuart Plans to Rescue Marketing from Its Own Madness

In the digital marketing arena, where change is the only constant, distinguishing visionary foresight from fleeting trends is akin to navigating a minefield. This...
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Marketing Madness

Criteo Sounds the Alarm: A Tale of Cookies, Catastrophe, and Caution

In digital advertising, fortunes are made and lost on the turn of a cookie—err, card—and Criteo has been playing a hand that's suddenly looking...
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CTV/OTT Streaming

The Great CTV Fraud: Unmasking CycloneBot’s Billion-Dollar Scheme

In the crazy world of Connected TV (CTV) advertising, the latest saga to unfold is one that reads like a thriller, yet it's all...
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Marketing Madness

WTF Are Cohorts? Beyond the Buzzword Bingo

Ah, cohorts. In the ever-evolving landscape of digital advertising, where the thirst for personalization and precision targeting knows no bounds, marketers have found yet...
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Adtech

AdTech Exposed: Peeling Off the Privacy Layers with John Piccone

Yeah, sometimes it feels like onlnie advertising ins nothing more than a high-stakes casino, where the bright lights of data and algorithms beckon with...
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Leaders

Nextdoor Knocks: How Heidi Andersen is Redefining the Neighborhood Ad Block

Heidi Andersen. Let's talk about her for a sec. She's kinda like that friend who knows everyone in the neighborhood, but instead of just...
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Marketing Madness

Long Tail, Short Straw: The Myth of Niche Market Mastery

Oh, the long tail. It was the darling concept of the digital age, a seductive siren song that promised riches beyond measure for those...
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Adtech

Rufus to the Rescue: Amazon’s AI Corgi Sniffs Out Your Shopping Needs

The future is here: and it's wagging its tail with excitement. Amazon, in a move that could only be described as both brilliantly innovative...
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Adtech

Cookiegeddon: The Final Crumble or Just Another Batch in the Oven?

Let's not parse words here: the pixelated crumbs of third-party cookies have long been the lifeblood of our industry, and we find ourselves at...
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Marketing Madness

Media Buyers, Wake Up: Laziness is Not a Strategy

Welcome to the mad, mad world of modern advertising, where media buyers are becoming increasingly susceptible to the siren song of laziness. This isn't...
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CTV/OTT Streaming

ROAS Revolution: How CTV is Redefining Ad Spend Efficiency!

Ah, the enigmatic world of Connected TV (CTV) advertising, where the rules of the game are rewritten daily, and the Return on Ad Spend...
Pesach Lattin -
Adtech

WTF is Wrong with Us? The Great Data-Driven Dystopia Debacle

Adlandia – a place where 'consumer' is just a fancy dress for a data point, and respect is an artifact, like a dial-up modem...
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Adtech

Five Ways Bid Duplication Mirrors HBO’s Succession

In the ever-twisting and often absurd world of online advertising, bid duplication emerges as a story that could rival the dramatic arcs and sharp...
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Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...
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Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where the promise of transparency often seems as opaque as a...
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