Monday, February 26, 2024

Adtech

Quenching CTV’s Thirst: Adtech’s Guide to Data Springs

In the vast and evolving landscape of the advertising world, Connected TV (CTV) has emerged as a much-needed remedy for brands seeking to make...

Schiller’s Showtime: A Media Maverick’s Insights Unveiled

Where the landscape can shift with the wind, one name stands out as a beacon of wisdom and innovation: Scott Schiller. As a seasoned...

Unleashing the Power of Words: Nancy Coleman’s Journey to Comms Greatness

Nancy Coleman is an accomplished professional with over 25 years of experience in integrated communications, PR, and marketing roles. She has held senior leadership...

Unraveling the Effects of MediaMath’s Bankruptcy on the Advertising Ecosystem

The sudden closure of MediaMath, once considered a pioneer in programmatic advertising, sent shockwaves through the industry. As the demand side platform filed for Chapter 11 bankruptcy, the repercussions were felt not only by the company's employees but also by its clients, who were left scrambling for alternatives to continue their campaigns. MediaMath's financial struggles and missed opportunities to secure a viable acquirer highlighted the precarious nature of the programmatic advertising landscape.

Criteo’s Compliance Woes: Regulators Show They Mean Business

In a stunning turn of events, adtech firm Criteo has found itself in hot water with regulators, facing a hefty penalty of 40 million...

The Future of Programmatic: Matt Barash Defends the SSP.

In an exclusive interview with VideoWeek, Matt Barash, Vice President at IndexExchange, provides valuable insights into the ever-evolving programmatic advertising landscape. With over 20...

Latest news

The Art of Responding to an FTC CID

Leading FTC Investigation and Enforcement Defense Lawyer Discusses How Marketers Can Best Position Themselves if They Become the Subject...

Dave Morgan Talks Tech Under Fire: Ukraine’s Unyielding Innovation

Embarking on a narrative journey through the heart of Ukraine's tech scene amidst turmoil, Dave Morgan, Chairman of Simulmedia,...

Before Influencers Were Cool: The Andy Batkin Story of Digital Darwinism

Navigating the tumultuous seas of digital marketing and ad tech requires not just a sturdy ship but a captain...

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Nextdoor Knocks: How Heidi Andersen is Redefining the Neighborhood Ad Block

Heidi Andersen. Let's talk about her for a sec....

Long Tail, Short Straw: The Myth of Niche Market Mastery

Oh, the long tail. It was the darling concept...

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Before Influencers Were Cool: The Andy Batkin Story of Digital Darwinism

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