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Simon Halstead: AdTech’s Cake-loving Oracle

In our ever stranger industry, there's one name that stands out like a neon sign in a dystopian cityscape: Simon Halstead. This isn't just...
Pesach Lattin -
Adtech

From Technophobe to AI Maven: Naama Manova Twito’s Wild Ride

Ever heard of someone transforming from a tech-averse marketer to an AI trailblazer? Meet Naama Manova Twito, the co-founder of the world's first fully...
Pesach Lattin -
Adtech

Why CTV Advertising is the Secret Sauce for Car Dealerships

The Strategic Shift: How CTV Advertising is Redefining Competitive Advantage for Car Dealerships In the ever-evolving automotive industry, car dealerships are facing unprecedented challenges. From...
Freddie Godfrey -
Adtech

Retail Networks: The Titanic of Digital Ad Spend

Hold onto your wallets, folks, because the ship of retail media networks (RMNs) is sinking faster than you can say “click-through rate.” Despite the...
Pesach Lattin -
Adtech

WTF Google: The Cookie Clusterf**k Continues

Google's latest move is a doozy. After years of waffling on third-party cookies, the tech behemoth has decided to keep the cookies. On Monday,...
Pesach Lattin -
Adtech

#MADWOMEN: From Catwalk Queen to Data Diva

Hold onto your spreadsheets, people, because today we’re talking about Phoenix Ha—a powerhouse who ditched the glamour of Vogue for the grit of data...
Pesach Lattin -
Adtech

AI Hysteria: Are We Heading for Another Dot-Com Debacle?

Hold onto your hats, folks, because the AI hype train is barreling toward what looks like a brick wall. Investors are sweating bullets, wondering...
Pesach Lattin -
Adtech

Juggling Data and Dodging Drama: Jon Watts’ Media Measurement Marathon

If you’ve ever wondered who’s steering the ship in the choppy waters of media measurement, meet Jon Watts, the Brit at the helm of...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
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How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

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