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ADOTAT: Where brilliance meets marketing magic! Our team of marketing aficionados is here to make your brand shine. With 30,000+ C-level subscribers, we're the go-to online advertising publication for Chief Marketing Officers. Join us as we redefine the art of captivating audiences and turning heads in the world of marketing and advertising. Together, we'll make your brand the talk of the town!
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CTV/OTT Streaming

Can We Finally Say the AOR Model is Dead?

The Agency of Record (AOR) model, which has been a staple in the advertising industry for over 50 years, is facing an existential crisis...
Adotat Staff -
Hiring & Management

SJ Luedtke Scores with CMO Position at Houston Dynamo Football Club

Houston Dynamo Football Club (HDFC) has announced that SJ Luedtke will be joining the team as its new chief marketing officer. Luedtke, who previously...
Adotat Staff -
Leaders

Leading the Way for Women in Digital Marketing: Sara Malo’s Vision

Sara Malo is the President/COO of LinkUnite, a community of executive women in digital marketing and the VP of Partnerships at Lead Generation World....
Adotat Staff -
Marketing Madness

Inside Yahoo’s Massive Advertising Layoffs

A Yahoo spokesperson told CNBC that the company would provide severance packages to domestic employees who had lost their jobs. Yahoo didn’t provide specific...
Adotat Staff -
Marketing Madness

Does Sex Still Sell in the Age of Digital Marketing?

Advertising has come a long way since the days of Madison Avenue, with the majority of marketing now being digital and more tailored to...
Adotat Staff -
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