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Adotat Staff

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Metaverse

What is the Future of In-Game Advertising?

Intrinsic in-game advertising and measurement may be the future of marketing and advertising. Cary Tilds, Chief Strategy and Operations Officer at Frameplay, believes that...

Adotat Staff - 2023-02-22

Metaverse

YouTube’s New CEO is Embracing the Metaverse

The rise of Web3 technologies such as blockchain, cryptocurrency, and NFTs is gradually gaining traction, but they are yet to fully capture the mainstream....

Adotat Staff - 2023-02-22

Marketing Madness

Yes, Black Influencers Are Treated Differently and Paid Less

Black influencers are treated differently, paid less, and seen as less serious than their white counterparts. This is a problem that has persisted in...

Adotat Staff - 2023-02-22

CTV/OTT Streaming

Out-of-Home Streaming: Atmosphere is a Breath of Fresh Air

Atmosphere is a streaming service that focuses on out-of-home streaming services that lift the mood in bars, restaurants, and other third spaces. The platform...

Adotat Staff - 2023-02-22

Leaders

LinkedIn VP of Marketing Jim Habig Shares Insights for Complex B2B Marketing Cycles

As B2B marketers navigate the complex and ever-changing landscape of the digital world, it's essential to stay up-to-date on the latest trends and strategies...

Adotat Staff - 2023-02-22

Marketing Madness

What are the Three Myths of First-Party Data?

In the digital age, data collection is essential for businesses. As data privacy concerns continue to rise, first-party data collection is becoming increasingly important...

Adotat Staff - 2023-02-22

Marketing Madness

Vogue’s Trademark Violation Lawsuit Against Drake and 21 Savage Ends in Settlement

Condé Nast has reportedly won an undisclosed financial settlement in a lawsuit charging that music stars Drake and 21 Savage violated Vogue's trademark last...

Adotat Staff - 2023-02-21

Lawyers Run The World

Data Brokers Beware: FTC’s Lawsuit Against Kochava Could Set Precedent

Kochava, an Idaho-based data broker, is currently in a federal lawsuit with the Federal Trade Commission (“FTC”) over the unrestricted sale of precise consumer...

Adotat Staff - 2023-02-21

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CTV/OTT Streaming2024-04-19

Adotat Staff

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Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

How to Succeed in The Ad World Without Really Crying: The Jeff Minsky Method

From Cocaine to Cookies: The Highs and Lows of Adtech’s Party Gods

Forbes Scandal Breakdown: The Ad Disaster Everyone’s Talking About!

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The Legend of Sean Black: Navigating the Digital Marketing Cosmos

Forbes’ Secret Fraud Garden of Ads: Where Clicks Go to Die

ARCHIVE

Criteo Sounds the Alarm: A Tale of Cookies, Catastrophe, and Caution

Nextdoor Knocks: How Heidi Andersen is Redefining the Neighborhood Ad Block

Mobile Advertising’s Biggest Issue is Fat Fingers and Accidental Clicks

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Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

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