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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Hiring & Management

The Man, The Myth, The Merkle: Matt Naeger Talks CX Management Trends

Ladies and gentlemen, let me introduce you to Matt Naeger - the man, the myth, the legend. Matt is a seasoned marketing veteran with...

Pesach Lattin - 2023-03-19

CTV/OTT Streaming

Lights, Camera, Action: A New Dawn Breaks for TV Advertising!

In this golden age of television, we are witnessing a dramatic resurgence in ad spend on the once-forgotten big screen. With a plethora of...

Pesach Lattin - 2023-03-17

CTV/OTT Streaming

From Couch Potatoes to Conversions: The Power of CTV Advertising

Connected TV (CTV) and over-the-top TV (OTT) advertising have taken the marketing world by storm, providing brands with a powerful new tool to reach...

Pesach Lattin - 2023-03-17

Marketing Madness

Collaboration is Key: Unlocking the Potential of First- and Second-Party Data Strategies

The age of relying on third-party data for media buying may be coming to a close, but don't count out the power of collaboration...

Pesach Lattin - 2023-03-16

Marketing Madness

Third-Party Data Still Reigns Supreme in Programmatic Marketing, Survey Finds

Datonics, a digital data pioneer, has released the results of its Programmatic Audience Targeting Survey, shedding light on the use of third-party data in...

Pesach Lattin - 2023-03-16

CTV/OTT Streaming

The Reign of King Broadcast: Will it Last in the Age of FAST TV?

Once upon a time, there was a kingdom called TV Land. In TV Land, there were two major kingdoms: Linear TV and FAST TV....

Pesach Lattin - 2023-03-09

CTV/OTT Streaming

Sling TV Takes a Swing at Free Streaming with Freestream Launch

Sling TV, the virtual MVPD, just dropped a bomb on the streaming world with the launch of Sling Freestream, a completely free ad-supported streaming...

Pesach Lattin - 2023-02-09

CTV/OTT Streaming

Inside Warner Bro’s Change of Plans for HBO Max and Discovery+

The year 2022 and 2023 will be remembered as a time of interesting and controversial decisions in the entertainment industry. With the recent merger...

Pesach Lattin - 2023-02-09

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