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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Specials

Organic Food Makes People Jerks

In off-beat news, the Journal of Social Psychology and Personality Science has published a study that says that buying organic food in turns makes...
Pesach Lattin -
Marketing Madness

DMG Launches Mobile Fraud Solution

Traffiliate for Mobile, DMG's platform that provides comprehensive real-time visibility of mobile campaigns, now includes an anti click fraud solution for more accurate measurement...
Pesach Lattin -
Specials

Iran will Destroy…Google?

The government of Iran is pissed about lots of things. It usually has something to do with the United States or Israel, or occasionally...
Pesach Lattin -
Specials

Russian Mob Involvement in Acai Offers

When Brian Weiss was killed on May 10th, Performance Marketing Insider received information from reliable sources  in the industry that pointed to one thing:...
Pesach Lattin -
Specials

Expert Says SEO is Dead

Lately there has been more and more insight into the death of SEO Rankings. While the SEO has been reeling from the Panda and...
Pesach Lattin -
Marketing Madness

(InfoGraphic) Facebook IPO Who Won?

If you haven't had enough Facebook news and information over the last two days, here's a nifty graphic on who exactly got what from...
Pesach Lattin -
Specials

(InfoGraphic) Banner Ads Don’t Click

Turns out that a lot of people don't click on banner advertising anymore. We already know about "banner blindness" which is occurring at greater...
Pesach Lattin -
Marketing Madness

Facebook Sued for $15B

As their IPO launches, it seems that Facebook is being sued for $15 Billion for improper user tracking. Basically, the suit claims that Facebook...
Pesach Lattin -
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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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