Turns out that a lot of people don’t click on banner advertising anymore. We already know about “banner blindness” which is occurring at greater rates, but what other reasons are banner ads sucking? Turns out there are a lot of reasons that people don’t click on banner ads including:
31% are worried that their internet behavior will be tracked
54% don’t trust most online banner ads they see
55% are worried about getting a virus
57% are afraid of receiving spam from advertisers
The following InfoGraphic explores this issue. As always, click on the InfoGraphic to get the full image and viewpoints.