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Track Down an Offer, Stop Brokering

By
Pesach Lattin
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2

I’d say the biggest issue with our industry is the horrible amount of brokering that goes on. One network runs an offer from an advertiser, another network gets it, then brokers to another network, which then goes to an affiliate. It’s a practice that needs to stop that a lot of people have spoken out against, and frankly one that is really bad business practice in general.

Quickly, the issues with this, and how it affects both affiliates and advertisers

–       Most Advertisers Don’t Want to be Brokered. If they want to be on that network, they will broker. A lot of bad players will move from network to network to get offers since they are banned from running a certain offer.

–       Affiliates get screwed with customer service. If an offer is brokered, there is nothing the CPA Network you work with to do to ensure payment. They are completely dependent on another network.

–       Horrible CPA Pricing. By the time you get the offer, it’s so low that it can’t really convert. Why run it then? Most of the people running at the low CPA are scammers, running it on multiple networks, hoping they wont get caught if they run a few dollars here and there.

So, what to do? Find out where the offer comes from. Here’s a simple tool that will allow you to enter the affiliate url that you have, and will show you all the urls that it goes through.

http://www.wheregoes.com/

Look at the last affiliate network in the chain, and that’s where you need to get the offer. If the CPA Network you are working with has tons of redirects, maybe you need to find a better CPA Network to work with.

Demand Media Loosing Money thanks to Panda

By
Pesach Lattin
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4

Demand Media, the company that writes about everything and depends on search engines for most of its traffic, found itself loosing over $6.4 Million last quarter because of the Google Panda algorithm. The site, which actually profitable in 2010, lost almost $20M in 2011.

As the LA Times, put it, Demand Media went from one of the most profitable, most prestigious “internet darling” firms to a dud overnight, only because of the Panada algorithm.

Read Great Methods to Avoid Panda Bitch Slap

The simple reason for being so severely slapped by Panda is the lack of quality of articles. Since its model was basically making as many articles about as many subjects as possible, Google saw the website simply as an article factory, spamming the internet with as much information as possible, regardless of its quality or accuracy.

The Panda algorithm, and the subsequent follow-ups on the other hand rewarded sites that were more topic specific, allowing their articles to have higher rankings in Google. Additionally, sites with updated information were also given preference, thus making Demand Media articles stale with age.

Despite this news, Demand Media stock soared, as the owners released their hope that they could overcome these issues with time.  From the Associated Press

 Investors had been bracing for the possibility of a much weaker performance, given Demand Media’s struggles since Google dramatically changed the way it ranks websites last February. The revisions were designed to weed out low-quality content — a description that Google decided applied to some of the rudimentary articles written by thousands of Demand Media freelancers. The content appears on Demand Media’s own websites, including eHow.com and Livestrong.com, as well as a long list of other publishers.

Facebook Stores Failing

By
Pesach Lattin
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0

Despite all the success that Facebook has had in advertising, it has completely failed in one area: “F-Commerce.” While Facebook seems to be the most visited site in the entire universe, is the fastest growing site for display advertising on the planet and even people’s dead great-grand parents are using it, not a single major brand has had success in creating an actual store on Facebook.

According to ZDNet:

The stores’ quick failure shows Facebook doesn’t drive commerce and casts doubt on its value for retailers, according to Forrester Research analyst Sucharita Mulpuru. “There was a lot of anticipation that Facebook would turn into a new destination, a store, a place where people would shop,” Mulpuru told Bloomberg. “But it was like trying to sell stuff to people while they’re hanging out with their friends at the bar.”

Gamestop, Nordstrom, Old Navy & Gap have all basically abandoned their efforts for using Facebook stores. Even though it was just last April that the new Gamestop facebook store was mentioned all over the blogosphere, it seems that it was a monumental disaster.

According to Bloomberg, GameStop has significant issues

 “We just didn’t get the return on investment we needed from the Facebook market, so we shut it down pretty quickly. For us, it’s been a way we communicate with customers on deals, not a place to sell.”

Get $100 In Free Twitter Ads Now

By
Pesach Lattin
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4

In probably the greatest news for marketers in the last year, Twitter will soon be releasing their self-serving advertising system. This will allow anyone to go onto twitter and buy advertising for almost any product and promote it via twitter. This source of traffic has long been used by marketers who own twitter accounts, but its been a very high entrance level for marketers and without a self-serving system, no easy way to optimize it.

The system will only be available initially to those who use American Express Credit Cards. While this seems a bit weird, the good news is that the first 10,000 marketers who use the system  will get a $100 credit from American Express to buy these ads.

The Sign Up for this promotion is at http://ads.twitter.com/amex

This system will be very similar to Google Adwords, as it will allow advertisers to specify how much they are willing to spend, pick geo-targeting regions and write their own advertisement. Additionally, it will only charge for ads that are either clicked on, or retweeted, making it an amazing tool for marketers.

Increase Revenue with Interactive Content

By
Seth Lieberman
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0

ADOTAS – Are you searching for ways to increase site traffic, time on site, unique visitors, and subscribers all with the goal of boosting site revenue? As you know, the way to do this is with great content — lots of it — and interactive content is some of the best.

To get started, take my company SnapApp’s quick test of industry stats to measure your web content knowledge.

But how exactly does this work? By moving people from passively consuming site content to actively engaging in a rich, interactive experience, you encourage them to spend more time on your site. And the longer they are on your site, the more likely they are to share their information, subscribe or register, refer others to your site and return to your site on a regular basis. This in turn provides you with a great story — and the supporting data — to share with your advertisers.

Here are five ways interactive content can increase your site revenue:

1. Interactive Content Can Increase Web Traffic

Interactive content is one of the best ways to increase website traffic. Why is that? Because interactive content is the most likely to be consumed and enjoyed, bringing your audience back for more. And it is the most likely to be shared among social media channels –which are the most-visited, fastest-growing channels on the web. Consider these facts:

  • Over 1.5 million pieces of content are shared on Facebook… daily.
  • Approximately one in every 13 people on earth are active Facebook users.
  • The number of Twitter users increases by 300,000 every day.
  • Twitter users send 55 million Tweets per day, or 640 per second.
  • Facebook added 100 million users in less than nine months.
  • Interactive content is shared 11 times more often than static content.

(Sources: Socialnomics.com, Digital Buzz and website-monitoring.com and Pangea Media/ SnapApp)

In a nutshell, social media networks are driving more web traffic than ever. The challenge for publishers, then, is to engage effectively on social sites and then drive fans and followers back to their websites. This infographic by CRM specialists Get Satisfaction provides a clue on how to go about that: It shows that approximately 60 percent of consumers followed a brand for special offers or for interesting/entertaining content, and that 70 percent of those followers participated in a contest or sweepstakes.

Consider a sweepstakes or contest for your social audience and use it to capture their information and drive them to your site. Learn more about how media publisher powerhouse Martha Stewart used a sweepstakes to encourage 77 percent registration for its opt-in email list and a free print issue of Martha Stewart Living.

2. Interactive Content Increases Time on Site

According to research compiled from AOL, Nielsen and MarketingProfs, 53 percent of time spent on the internet is directly attributable to content consumption – and 96 percent of what is consumed and shared does not link to a static web page.

In other words, consumers are demanding interactive, digital content. To drive interactions and make your site “sticky,” you need to offer the content that today’s consumers are drawn to and enjoy sharing with others.

Think humorous videos, entertaining games and interactive quizzes or other applications. By offering consumers a reason to visit – and stay – on your site, you increase the likelihood of ad clicks. In fact, studies show that the longer someone engages with site content, the more likely they are to click on ads or recall brands adjacent to that content.

Cisco Systems made its PCworld.com content interactive by incorporating quizzes about network management. In general, interactive trivia quizzes have been shown to increase time on site by an average of 1:46 minutes. Compare this to CBS News research, which shows the average time of engagement or viewership for ads on a media site is only 15 seconds.

3. Drive On-Site Conversions

Even though the online world offers unique opportunities to attract, engage and interact with consumers, some basics hold firm. Precisely targeting an audience with a highly relevant offer is the best way to convert them from a browser to someone who is willing to exchange contact information.

Sweepstakes and trivia quizzes, where people need to register to win or get their results, are one proven way to draw people in and get them to provide their information. And once you’ve got their attention, you can further qualify and cross-promote to them. For example, Comcast SportsNet Philadelphia ran a sweepstakes to drive web visitors and social traffic to the site of NFL team the Philadelphia Eagles. On the entry form, consumers could also opt-in to receive emails and special text messages from the Eagles.

  • 65 percent of the Eagles fans who entered the sweeps also opted in for one or both of the additional communication channels.
  • For every person who shared the sweepstakes via social channels, the Eagles saw 38 new site visitors.
  • Philadelphia Eagles Facebook fans increased by 25 percent after running a sweepstakes.

4. Get Repeat Visits

Businesses spend over $12 billion dollars a year to create digital and custom content that they can distribute online and through mobile channels. Even with that spending power, 45 percent of surveyed marketers feel they need to update their content more frequently.

And they’re right.

Stale content leads to boredom and site abandonment. But fresh content encourages more consumption and longer visits. And the value is clear. Consider these ­findings from Scout Analytics:

  • Occasional visitors to a publisher’s site (those that visit two to three times per month) have an average revenue potential of five to one, compared to those who visit once (i.e. fly-bys).
  • Regular visitors to a site (one to two times per week) have an average revenue potential of 10 to one compared to fly-bys.
  • Subscribers or fans (visit the site more than two times per week) have an average revenue potential of 50:1 compared to fl‑y-bys.

Worried about coming up with fresh content? Polls and surveys are not only a terrific way to encourage interaction on your site, they also provide you with a wealth of insights that you can publish as original content – and remarket to your existing leads.

Hollywood Life – a publishing & entertainment company – creates three to five new quizzes per month and sees 70 percent visitor engagement on pages where a quiz is posted. Figment, an online community for teens and young adults interested in writing, uses dozens of Facebook quizzes to drive interaction and return visits.

5.  Offer Your Advertisers Something Different

In addition to all the data that you are now armed with when you pitch potential advertisers, including a larger audience (reach), a more loyal audience (subscribers and repeat visitors), a better-understood audience (you have lots of insights and data on individual visitors) and more time on-site, there is something else you can offer advertisers to ultimately boost your revenues. That is the chance to use the exact same types of interactive content that have been so effective for you.

By providing advertisers with the tools and strategy to insert their messages in sponsored sections of your site that host interactive content, or by providing them with the opportunity to run quizzes, surveys and contests in ad units, you are providing them with higher-value advertising opportunities. And the more they get out of the ad, the more they can justify spending on it.

First the background: Advertiser dollars are being spent with increased scrutiny. Makes sense — advertisers want to know what they are getting for their money. No wonder there’s a trend toward pay-for-performance pricing — according to research by the IAB, 62 percent of ad revenues in 2010 were performance-based deals.

Publishers that can deliver the most predictable and targeted ad performance by virtue of superior traffic, rich user profiles and high ad conversions rates will command the highest ad premiums.

A major news publisher embedded a series of trivia quizzes in an ad unit promoting various Broadway shows. These interactive ads had the highest engagement of any ad they had ever run in that space — by a whopping 448 percent.

Grow Your Ad Revenue with Interactive Content

As a publisher, you know better than just about any other business how vital it is to engage your audience and keep them coming back for more. The beauty of the online world is that it offers a growing number of innovative ways to do just that – these five ways that interactive content can boost your revenues and the stories that I have shared with you here are proven methods for growing site traffic, boosting time spent on your site, and ultimately pumping up the revenues you drive through advertising.

Zac Johnson Slam Dunks Facebook Ads

By
Zac Johnson
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10

Facebook Ads is an amazing tool, even just to play around with. I often find myself creating fan pages and setting up new ad campaigns, just to see the different images that can quickly swing a campaign from boring to interesting.

When using the same text ad copy and only changing the image, you can learn a lot from your advertising.

After Blake Griffin posterized Kendrick Perkins with that ridiculous dunk a few weeks ago, I thought it would be interesting to create a fan page around it and test a few different Blake Griffin images and see how they perform. The fan page would just be a place of conversation for fans, and no monetization was put in place. In this test I grabbed a few different images, ranging from just Blake Griffin, to different pictures of him dunking, and some of them were pictures from the actual dunk on Perkins.

Each of the campaigns received around 30,000 impressions and were targeted to users 18 or older, in the US and interested in “Blake Griffin”.

Top Performing Image

Of the images I setup, this one was the clear winner. I wasn’t that surprised, as it featured the actual dunk against Kendrick Perkins, while also throwing a big image of Blake Griffin looking down on Perkins. Overall it’s just a high quality image with Facebook Ads.

Average Performing Image

There was a wide range of “average” click through rate image. This one had a .154% ctr, and again was featuring a capture of the famous dunk on Perkins. It’s all about the action shot and how the user perceives the image, and grabs their attention.

Worst Performing Image

When looking through the images used in this test ad campaign, I had much higher expectations for this image. It was made famous as one of the dunks from Griffin during the all star break. It was actually one of the lowest performing images in the collection. My first impression when I saw the image, was that it would perform much better because it was kind of weird looking, and was actually perfectly scaled for 110×80 sizing of Facebook Ads images.

The Take Away…

So what can you learn from this quick Facebook Ads test? For the most part, the importance of adding a wide selection of images when creating an ad campaign. If you only pick the images that you think will do well, you are already setting yourself up for failure.

As mentioned, this was just a fun case study I put together, but there is actually so much more than could be setup for this niche and ad setup. There are plenty of affiliate offers out there for NBA jerseys and you could even create your own poll around the campaign. Another way to improve click through rates is to play with the ad copy titles and mess around with the images (borders, distort, highlight).

Sponsored by:
Find Great Facebook Offers at AxonMedia Group

Retailers Shutting Stores, Good for Affiliates?

By
Pesach Lattin
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2

Several major retailers chains have announced that they are shutting a bunch of stores, and in several cases will be filling for bankruptcy.

According to a report by Forbes, Sears, the famous chain of household appliances is in serious trouble and will be closing a bunch of stores. Similarly, Macy’s, JC Penny, Gap and Talbots are all having serious issues, both because of the economy and fashion preference changes.

Part of the reason for the issues, according to the report, is because companies like Walmart are providing everything for consumers, often at cheaper prices… and with the added benefit of being able to view extremely fat people in spandex.

What the report doesn’t point out is that online advertising spending is still up, which means in theory that online purchases are still up as they were during the past Holiday Season.
Affiliates can take from this continued need for shopping comparisons and shopping based sites. Many people still go to the Internet for reviews on products, from Espresso Machines to Dog Cleaning Care Supplies and any site that provides actual, useful and relevant content to these products will find good traffic.

The key continues to be relevant and good content, because Google is ignoring more and more sites that just provide spam content and junk content. Additionally, as Google investigates more and more link-schemes, they are removing more and more sites, “slapping” them for link spamming. Instead they are giving better rankings to those sites that have actual links from other real sites.

Invest in creating real content that consumers would want to read on specific topics, and while it may take time to build traffic, eventually you’ll find your target audience. Investigate other similar sites, get to know those bloggers and you’ll find the links you need to get in the rankings.

Sponsored by PointClickTrack
Be Confident with your CPA Network

 

International SEO #Fail

By
Pesach Lattin
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1

According to Ani Lopez, from the search-friendly folks at Cardinal Path, there are a lot of interesting issues with International SEO.  As more and more affiliates embrace international offers, this becomes a more and more relevant topic.

Lopez claims there are many examples in International SEO failures, but finds a great example in a study of a medium-size hotel chain with hotels in several European countries. Even though it has six possible languages to navigate the site, there are some interesting things to learn:

–       Visitors from Costa Rica, whose navigator was set for native English produced the same amount of traffic as those who had the browser set in Spanish. Yet, visitors from China, Dominican Republic or Turkey who have it set in English produce a bunch more revenue.

–       Egypt bookings were 100% English browsers

–       Latvia customers used German and English browsers.

What does this mean exactly? We aren’t sure, but it definitely points to the fact that people from other countries are viewing sites in English and using them, right?

Well, another study shows otherwise. According to JP Morgan, in a report prepared for the US Department of Commerce, only 27% of international online shoppers actually speak English.  This means that folks all over the world are not shopping in other languages, and unless you focus on them in their own language you are costing yourself a lot of potential revenue.

So, is it a good idea to provide alternatives to English speakers, perhaps making some of your pages in another language and linking to non-English offers? It would seem so, especially if you already have a very popular site about a certain topic. Creating subpages in other languages could provide you with a lot of additional income, especially since much of the affiliate marketing world is still ignoring international offers.

Here’s a great video on International SEO from SEOMoz.

 

Sponsored by:
EnvyusMedia. Great Offers. Great Support.

Can Affiliate Marketing Hurt Brand’s Reputation?

By
Owen Hewitson
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1

ADOTAS – Brands are often concerned that working with affiliates comes at the price of relinquishing control over how they are represented within the industry. This doesn’t have to be the case, and this article introduces practical ways that advertisers can maintain control over their brand while maximizing the benefits and opportunities available from the affiliate channel.

An advertiser’s program description should act as a permanent advertisement for their affiliate scheme and a resource that affiliates refer to for guidance. It should ensure that affiliates are clear about brand values and how the advertiser wishes to be represented. Focusing on who their target customers are and providing affiliates with as much detail as possible will assist them in driving the right kind of traffic. If there are particular sites advertisers do not wish to work with, or any methods of promotion brands feel are unsuitable, these should be clearly outlined within the program terms and conditions.

To make sure that the network is offering access to good quality affiliates, well matched to the brand, it’s important to clarify what checks and balances are applied to monitor affiliates when they apply to join the network itself, individual programs in particular, and what methods they employ to oversee activity on these programs.

Common compliance issues can be prevented by ensuring affiliates have the necessary tools to promote properly. Banner creative should be regularly updated and available in a variety of commonly used sizes, but for many brands a key concern is what affiliates are saying about them. To ensure there is parity with the messaging communicated, make available a template of ready-to-use text that affiliates can add to their sites. This should be available in different sizes – 25, 50,100 and 250 words – and include general messaging about the advertiser as well as offers, seasonal campaigns and new products or services.

The growth of coupon sites has raised concerns among some advertisers who are wary of needlessly discounting their offering. Some are worried that by associating with these sites, it will cheapen their brand. Instead, try offering a coupon or discount code that is not redeemable on individual products. Free delivery codes convert better than codes that discount the product, as online shoppers hate paying postage. Codes that offer free products do not devalue the brand. In competitive seasons, a “free box of chocolates with every order of Valentine’s Day roses”or “complementary Christmas gift wrapping” targets price-sensitive consumers comparing the same products on different sites.

By targeting codes to those that represent greatest value (perhaps new customers rather than returning ones, or frequent rather than occasional ones), advertisers can ensure that they are attracting the right kind of customers. By offering a “stretch and save” code such as “10 percent off a minimum £50 spend” to raise the basket value before it can be used, advertisers can acquire higher-spending customers as well.

The affiliate channel represents an extremely effective sale and customer acquisition method, one that the majority of major brands are already successfully engaged with. Through attention to the basics and smart use of different promotional methods, brands can build strong partnerships with high-traffic sites to develop a performance-based approach that delivers their message to customers.

Is Epic the Next COPEAC? Non-Payment Stories Grow.

By
Pesach Lattin
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19

According to affiliates and various insider forums, Epic Media Group’s Affiliate Division, formerly known as Azoogle, has not been paying their bills to affiliate publishers.  The rumors of theseissues have been popping up since last summer, with some  affiliates on message boards pointing out that in their opinions that there has been excuse after excuse on why they haven’t been paid. As one of the top networks in the industry, any financial problems that they are facing, could be a bad sign for the industry as a whole and have a significant impact on the financial stability of companies that depend on their payments.

We had written to several people at  Epic Media Group to offer explanations about what was happening over there. Unfortunately their VP of Marketing had recently resigned, and it was hard to reach anyone. Luckily we did reach someone, and was promised an interview to address these and other issues. However, almost two weeks passed since that promise and we haven’t heard back to address these issues.

We had hoped to hear their side of the story, instead of just affiliates and to find exactly what was going on over there, hoping to quell any rumors and uncomfortably about the company.

While Epic has been a standard in the industry for over a decade, it seems in my opinion that there are issues with the company, but no one will address what these issues are, leaving many to assume that the company is having a cash flow problem. Often companies with cash flow issues will start paying selectively, in order to try to recover over time. Instead of paying everyone at once, they will pay out those who are continuing to contribute to the network, and ignore dead affiliates.

GalaxyGold on DigitalPoint Forum, points out that this seem to be what is happening over at Epic.

 Azoogle / EpicDirectNetwork is not paying most of its affiliates since may 2011. Reason they are telling them is of “technical nature”, sometimes “Bank Issue” and some times their AM’s just avoid affiliates. Is this really happening? I my self have 4 months of earnings stuck there and still I hear every time I ask them stories that I’ll be paid next week and this keeps on and on. I was even told those who are doing good volume with them are getting paid but average affiliates are not. Is this really happening with you as well? It started from a simple excuse “Bank Issue” with me and Now I hear from some folks who used to be with azoogle that they are having cash flow problems. If that’s the case, Is azoogle still a #1 choice for Affiliates?

Affiliates on Warrior Forum responded to my question about Epic payments

 Paused traffic with the delayed payments last summer. Still can’t get paid outstanding amount. AM is no longer there and accounting told me they’re only paying active affiliates (still delayed). I guess you write it off or sue them………. There has never been any direct communication from the company about the payments matter; totally pathetic way to handle the situation. I think they’ve built up a lot of ill will with everyone they’ve silently screwed over. I doubt they’re around for long. I can’t imagine who would still do business with them (unless getting paid weekly, in advance!!!) They used to be great though AZOOGLE; a few years ago… Had a lot of fun at the parties. Time to move on.

Another Affiliates shared the following story

I haven’t been paid by them since July 2011… They owe me from Aug 2011 – Jan 2012 total of $1761.25. I have been getting the same story for months about problems they had in the summer and they are still sorting it out and I have emailed many of the people that work there and I get the same answers they have no clue when payments will be released. The most recent was from Samir Jordan which was referred to me by Blake Baldwin which is like the 3rd network manager my account has had since Jan 2011. Also Samir told me to email Matthew Mirman VP of Network Distribution. I have not heard back from Matthew as it seems they are just bouncing me around until they figure out whatever they are trying to figure out. I have stopped promoting all ads with Epic and have been telling others to do the same.

Some are comparing Epic Direct to the unfortunate story of  COPEAC, which faced payment problems last year and just recently shut down. Both companies had been hit hard with re-bill issues when the same Acai advertising didn’t pay their bills. However, unlike COPEAC, Epic hasn’t been sued by the FTC or had many of the same legal problems.

Even the normally quiet Jason Akatiff (CEO of Ads4Dough) commented in a forum, seeming to point out that the cash flow issues were correct, but defending them:

Azoogle is a few months behind in payments. They’re having some cash flow issues from what they say which should be remedied by end of year. We shall see. They’re saying everyone will get paid 100% it’s just going to take a while.

Additionally, Epic is considered a fairly stable company, with a major display division that is seen as one of the top players. There has been no major discussion their their display division has been having issues or display publishers coming out of the woodwork making similar claims. It’s very possible that this is just a strategy to increase their value, albeit a very bad strategy that has hurt their brand.

There was rumors that Epic was trying this year to sell off its affiliate division, and perhaps was not paying the bills in order to make it more profitable or keep it from taking money from the main company. An insider at Neverblue confirmed that they had in fact spoken to Epic executives about buying Epic out, but nothing came of the discussions.

We have also found that Epic is involved with several major lawsuits, including being pursued by Essociate for Patent Infringement. Additionally, Quicken Loans has filed a lawsuit against them, claiming damages as part of another action. We have found also that they are going after an major advertisers, for non-payment of more than $1 Million.

So what does all of this mean? I guess time will tell how Epic fares with these issues, but at the moment in my opinion, it seems that they are facing an uphill battle to recover their now damaged brand. If this is only a temporarily setback, which we all hope, they have to regain the trust of the affiliates to move on. The company has some great executives and has cut severely many overpaid VP type positions that with salaries over $350k a year. I’m pretty sure that they will make the right decisions to save their network, but I thought the same of COPEAC and was surprised when stopped paying completely, answering phone calls.

Still, with several other large affiliate networks shutting down in the last year, people have a right to be wary and wonder about the future of the company. Hopefully they will be more open with their affiliates and publishers and start addressing what they are going to do to change in the near future.

 

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When Will iAd be Cheap enough for Marketers?

By
Pesach Lattin
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3

iAd, the mobile advertising platform for Apple products originally started out requiring a $1M advertising buy to use it. About a year ago, they cut the entry level to $500k. However, this past week the new iAd minimum advertising spend is now $100k. Still, that’s way too pricey for the average marketer to test.

According to AdAge, the cut that developers and publishers will receive is now increasing to 70%, from 60%. On top of that, the fees per click are being taken away, allowing for straight CPM advertising, with no click-fees.

Apple is facing an issue that despite all the initial hype, iAd hasn’t really caught on, partially because of the really high entry level.

According to paidContent.org

 Apple’s iAd allowed advertisers and brands to create compelling ad experiences with video and rich graphics, but the simpler quick-and-dirty in-ad formats favored by companies such as Google’s AdMob (coupled with the ability to spend limited amounts as advertisers experiment with mobile) has proven more compelling.

According to TheVerge.com

In what appears to be an indication that Apple realizes it has a problem with developer adoption as well, AdAge reports that the company will be bumping developers’ share of ad revenue to 70 percent, up from the 60 percent originally offered. It’s a two-pronged attack that comes after Apple’s share of the mobile display ad market dropped to 15 percent in 2011, according to IDC, with Google grabbing 24 percent. While Apple’s integrated ecosystem has served it well with media, music, and app sales, the same doesn’t seem to be the case in advertising — and with Google’s soaring smartphone marketshare stealing some of its leverage, Cupertino may need to play by the industry’s rules instead of the other way around.

Apple Needs to Buy Performance Marketing Companies

By
Pesach Lattin
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4

The Board of Apple Inc has been very involved in discussions about what to do with its very, very large cash reserves and securities. On Tuesday, Tim Cook, the CEO of Apple said he has received a lot of inquiries into what should be done, and confirmed they are actively looking to acquire companies.

According to public records, Apple currently has almost $100 Billion (yes, billion) in reserves right now, and many people are calling for Apple to use this cash to make investments, or to give to shareholders via dividends or buy-backs of stock.

However, it seems to me that Apple needs to start buying companies that are focused in the Performance Marketing sector. Despite having the largest music and video store on the planet, through ITUNES, Apple has absolutely no marketing companies that push performance and affiliate marketing under its umbrella.

Even Tim Cook admits that Amazon’s technology platforms, mainly the Kindle, are going to pose fierce competition. However, he never mentioned that Amazon is its size mainly through its network of affiliates that for over a decade pushed Amazon out there to the public through revenue sharing.

Apple needs to focus on buying performance marketing companies and integrating those solutions into its platforms. While it has its own mobile advertising platforms, it needs to look at other opportunities. Google embraced Affiliate advertising recently, realizing that it’s one of the fastest growing areas of online advertising. Even with economic issues plaguing the economy, performance marketing continues to grow at record paces.

It’s a simple match: Apple has a huge audience of users, through their ipods, ipads, itunes and other platforms they own. By allowing anyone to sell products via these stores via performance marketing, they will be allowing other businesses to also benefit from their success. This not only creates additional income for them, but also gives them the opportunity to find what companies are succeeding, who are making new products that are innovate, and perhaps even buy those companies and integrate them. Performance marketing is a win-win solution for everyone, and Apple can become a part of it.

Performance marketing would be a perfect match for apples $100 Billion reserves.

Spam 2.0 is Bacon

By
Pesach Lattin
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0

Yes, there is something called Bacon, which is a cousin to spam. What exactly is Bacon? Well, according to the nice folks at Unsubscribe.com, Bacon is that stuff you actually subscribed to, but annoys the utter $%*% out of you, because you get so much of it. Perfect examples would be Facebook notifications and most importantly, the crap from Groupon. You though SPAM was bad, well now you have to deal with this greasy mailing issue which has been also noted to bring home $26 Billion last year for online retailers.

Pantless OverSexed Women PETA Ad Goes Viral

By
Pesach Lattin
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PETA, People for the Ethical Treatment of Animals, the charity known for its sexy advertisements featuring naked celebrities, has a new advertisement that is getting a lot of attention on the Internet. This new Valentine’s Day video, warns about the dangers of their boyfriend going vegan.

This new advertisement has a pantless woman, in a neck-brace, stumbling home, looking as if someone has gone Chris Brown on her.

The advertisement insinuates that her boyfriend went vegan recently, and because of that they are are having really rough sex, or as the advertisement says “She suffers from ‘BWVAKTBOOM,’ ‘Boyfriend Went Vegan and Knocked the Bottom Out of Me,’ a painful condition that occurs when boyfriends go vegan and can suddenly bring it like a tantric porn star.”

This advertisement is part of their Vegetarians make better lovers campaign, which features, strange photos of women caressing among other things, asparagus.  According to their website, some of the ads were banned from the Superbowl because:

PETA’s ad—which features a bevy of beauties who are powerless to resist the temptation of veggie love—was deemed too hot for the Super Bowl. NBC rejected the video because of concerns over “rubbing pelvic region with pumpkin,” a woman “screwing herself with broccoli,” and more!

 

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