Yes, there is something called Bacon, which is a cousin to spam. What exactly is Bacon? Well, according to the nice folks at Unsubscribe.com, Bacon is that stuff you actually subscribed to, but annoys the utter $%*% out of you, because you get so much of it. Perfect examples would be Facebook notifications and most importantly, the crap from Groupon. You though SPAM was bad, well now you have to deal with this greasy mailing issue which has been also noted to bring home $26 Billion last year for online retailers.
Yes, TikTok is a Search Engine for GenZ
TikTok has become more than just a place to dance with lip syncs and funny videos. It has transformed into a full-blown search engine, giving Google a run for its money. Young people are flocking to the platform to search for all sorts of things, from recipes to vacation spots, and even news and information.
"It’s not, like, a true search-engine opportunity yet,” says Sonya Ali, a media director...
“BeatSting”: The Costly Audio Ad Impression Fraud Scheme Targeting Unprotected Advertisers
Analytics company DoubleVerify has claimed that a new ad impression fraud scheme called "BeatSting" is costing unprotected advertisers up to $1 million per month. This is the first large-scale ad impression fraud scheme to target audio inventory, according to the software measurement platform. The fraudsters have used SSAI (server-side ad insertion) tactics to falsify audio ad requests and traffic, making it appear as if there are real users and inventory for advertisers...
LATAM Airlines Reduces Cost Per User by 83% with Innovative Ad Technology
South America's largest carrier, LATAM Airlines, has made a significant impact on the cost and carbon footprint of its digital advertising thanks to the innovative streaming technology provided by Swedish tech company, SeenThis. In a joint effort with media agency Matterkind, LATAM was able to reduce its Cost Per User (CPU) by as much as 83% across all key markets, while also reducing data use and avoiding unnecessary carbon emissions.
Publicis Defies Expectations with 20% Revenue Growth in 2022
Publicis Groupe, the world’s third largest advertising group, reported double-digit revenue growth for 2022, with net revenue reaching €12.6 billion, a 20% increase from 2021. The company’s organic revenue, which removes the impact of acquisitions, divestitures and currency fluctuations, was also up 10.1%, exceeding analyst expectations and Publicis’ own forecast of 8.5% growth. The fourth quarter saw a boost in net revenue by 18% to €3.46 billion, and organic revenue growth of...
WTF is Marketing Relevance?
Marketing relevance is crucial to a brand's success and its ability to attract and retain customers. The pendulum has swung back and forth between transactional marketing and brand-building initiatives, but finding the sweet spot between the two is crucial. Differentiation and relevance are two of the most important pillars of the Brand Asset Valuator model, which evaluates the value of a brand and its future potential. With consumers making purchasing decisions based...