The creator economy is booming, with more and more people turning to creative pursuits to express themselves and make a living. Creative consumers are also the lifeblood of virtual worlds.
In the 1990s, Ultima Online was one of the first fantasy virtual worlds. Its most engaged players—those who had a stake in how well their characters were doing—were able to contribute meaningfully and remember details about things that happened years earlier.
People will eventually engage in the metaverse because they want to be creative and have fun—and it’s important for virtual world designers and marketers to understand this, as consumers can help make or break a given world.
Here are five new ideas on how to ensure you engage creative consumers to be involved with the Metaverse:
1. Give people opportunities to create and share their own content. User-generated content has become a key part of the modern media landscape of the metaverse. Not only does it give people a chance to have their voices heard, but it also helps to create a sense of community and connection.
In an age where we are increasingly bombarded with professional, polished content, there is something refreshing and intimate about grassroots content that is created by everyday people. At its best, user-generated content can be a powerful tool for promoting positive social change.
When people feel that they have a stake in the dialogue, they are more likely to be engaged and invested in the outcome. As gatekeepers of the internet, it is our responsibility to give people opportunities to create and share their own content. By doing so, we can help create a more diverse and inclusive online community
2. Let them customize their experiences to match their interests and values. In a metaverse, people can create their own experiences to match their interests and values. For example, someone who loves nature can create a virtual world that looks and feels like a real forest.
They can add trees, animals, and waterfalls, and make the environment as realistic or fantastical as they want. Similarly, someone who is interested in history can create a virtual museum, complete with exhibits and educational materials.
The possibilities are endless, and the ability to customize one’s experience ensures that everyone can find something to love in the metaverse.
Metaverses provide opportunities for people to come together and connect over shared interests. They also allow people to explore new things in a safe and secure environment. As more and more people flock to the metaverse, it is important to remember that it is still a new frontier.
There are many unknowns, but that makes the metaverse exciting—there is no limit to what can be created there.
3. Help them connect with others who share their passions
In a world where we are increasingly disconnected from the people around us, it’s more important than ever to find ways to connect with others who share our passions. And what better place to do that than in the metaverse?
The metaverse is a space for people to interact and connect with other humans, as well as virtual characters. Whether they’re beating up baddies in a multiplayer game or hanging out with other avatars, there are many ways to connect with others.
The metaverse is a place where people can find a sense of belonging and community, and help them feel more fulfilled in their lives.
It’s a place where anything is possible—and where you can be whoever you want to be. So if you’re looking for a community that shares your passions, the metaverse is perfect.
4. Support collaboration and community-building for everyone: The metaverse is a powerful tool for bringing people together. It allows us to explore new worlds, meet new people, and discover new things about ourselves.
However, the metaverse can also be a lonely place. For minority groups, it can be even more difficult to find a sense of community and belonging. That’s why it’s important to support collaboration and community-building in the metaverse.
By creating spaces where people can share their experiences and build relationships, we can make the metaverse a more inclusive place for all. In turn, this will help to create a more vibrant and diverse community that can offer valuable insights and perspectives on the world around us. So let’s work together to build a better metaverse for everyone.
5. Encourage risk-taking and innovation: A vibrant and thriving metaverse requires users who are willing to take risks and innovate. That’s why it’s important to encourage risk-taking and innovation from users of the metaverse.
When users feel comfortable taking risks, they are more likely to explore new ideas and approaches. And when they feel comfortable innovating, their creativity can enrich the lives of others.
Encouraging risk-taking and innovation from users of the metaverse is essential for maintaining a healthy and vibrant metaverse. Don’t stifle that desire to innovate in your customers, engaging them as part of the creative process right at launch.
The success of virtual worlds and the experiences they offer hinge on the creativity of their users. Whether you are a creator or consumer, it is important to understand what makes virtual worlds thrive.