CAF, (formerly Combate à Fraude) a digital ID validation market leader, announced today the appointment of Vanita Pandey as its Chief Marketing Officer (CMO), reporting to the CEO, Darryl Green. Pandey brings a proven track record of defining and leading global marketing strategies for companies in the fraud, identity and security space.
In her role as CMO at CAF, Pandey will be responsible for overseeing all aspects of the company’s marketing strategy including brand development and communication, product marketing, communications planning, customer acquisition and retention strategies. She will also lead the company’s go-to-market efforts, including sales enablement programs to drive revenue growth globally.
“As we embark on our new phase of global expansion, her market knowledge, energy, ability to lead global strategies and anticipate market trends is providential at this moment in our company’s expansion. Her arrival will yield immeasurable rewards for CAF.”
Before he joined CAF, Pandey’s work as CMO at Arkose Labs helped raise its profile and led Inc. 5000 to list it among the fastest-growing companies in America.
Pandey will lead the global marketing organization, help drive demand in key markets and elevate CAF’s brand image among consumers.
Pandey has worked in the fraud and identity-theft fields for more than 20 years. In addition to her work at Arkose Labs, where she established them as a leading account security provider, Talia also developed and managed the company’s marketing campaigns. She has also held leadership roles at Similty (acquired by PayPal), ThreatMetrix (acquired by LexisNexis), Visa and Capital One.
“CAF is at a pivotal moment in its trajectory”, says Vanita Pandey. “From my first meeting with Darryl (CEO of CAF), I was immediately impressed by their tech, commitment to customers and global drive.”
Founded in 2019 by the entrepreneur Leonardo Rebitte, CAF has grown rapidly and is trusted by leading global businesses.
“CAF’s platform is trusted by banks, fintechs, e-commerce merchants, insurance companies, mobility and delivery apps, marketplaces, among others. This anti-fraud technology developed in Brazil is one of the most advanced on the planet and we want to take it global,” said CAF CEO and fintech and anti-fraud industry veteran, Darryl Green