5 Ways To Engage Creative Consumers in the Metaverse

2022-11-162022-11-16

The creator economy is booming, with more and more people turning to creative pursuits to express themselves and make a living. Creative consumers are also the lifeblood of virtual worlds. In the 1990s, Ultima Online was one of the first fantasy virtual worlds. Its most engaged players—those who had a stake in how well their characters … Read more

Is the Metaverse Just One Big Scam?

2022-06-17

Metaverse spending is predicted to total $5 trillion in 2030, according to a new report from McKinsey. The report, which surveyed 2,000 people across the US, UK, Germany, and China, found that 79% of respondents said they had already made a purchase in the metaverse. Of those who had not yet made a purchase, 60% … Read more