Little Caesars has hired Greg Hamilton, promoting him internally, as its new chief marketing officer. He will replace Jeff Klein, who left the Detroit-based pizza chain in June to join the team at Popeyes Louisiana Kitchen.
Hamilton comes to LC with 15 years of experience in the quick-service industry, including previous stints at Wendy’s and Wingstop. He was an integral part of the Little Caesars marketing team when the pizza chain aired its first Super Bowl commercial in 2010 and was named one of AdWeek’s “Marketing Aces” two years later for his work with Domino’s.
He also helped Wingstop sell more than 2 billion chicken wings, which is a lot of wings.
Hamilton has been with Little Caesars since 2018 and will report directly to CEO David Scrivano.
Hamilton will do well in the position
The move isn’t surprising, since Hamilton has a lot of experience in the industry. He started his career as a Media PlannerMedia Planner at Doner Advertising in 2004 and quickly made it up the corporate ladder in a small period of time.
Greg Hamilton will be an excellent replacement as CMO at Little Caesars.
Hamilton has been with Little Caesars for 15 years and has held several positions at the company, including Vice President of Media. In just three years, he has been promoted five times. He is an excellent choice for this position because he knows his way around an industry that is essential to our society’s success: food.
“We have such tremendous talent at Little Caesars,” said Dave Scrivano, president and CEO of Little Caesars in a statement released. “And we’re thrilled to be able to promote from within for this key role.” Hamilton is a great choice for CMO because he has proven himself time and time again at Little Caesars. He knows the brand, he knows the customers and he knows how to get sales. It’s clear that Hamilton is passionate about the pizza (who isn’t?) and it will be exciting to see what happens in the future.
Greg is obviously a good fit for this position, and according to others in the company, is very well liked. We wish him all the best and hope that he enjoys his new role at Little Caesars.