We are pleased to announce the hiring of Marla Kessler as its Chief Marketing Officer. Ms. Kessler brings decades of experience in marketing and sales, as well as a strong understanding of the challenges facing healthcare organizations today. Under her leadership, Datavant will continue its rapid growth trajectory by helping partners overcome their toughest challenges and realize the value of health data.
Ms. Kessler will also drive a shift in the company’s focus from product development to marketing and sales. With this new focus, Datavant will be able to help its partners grow faster by leveraging data-driven insights that enable them to better serve their customers, improve patient outcomes and achieve better financial results.
Datavant’s mission is to unlock the value of healthcare data and improve patient outcomes. The company helps organizations securely connect healthcare data, enabling new sources of insights that drive better care experiences for patients and providers.
Kessler comes to Datavant with a long history of success in digital marketing, most recently as Chief Customer Officer at Aetion. She brings expertise in delivering digital transformation strategies that align business goals with customer experience initiatives across multiple brands within a large enterprise company – like Johnson & Johnson – with extensive experience leading cross-functional teams through large-scale global campaigns using best practices such as agile development, account-based marketing (ABM), content marketing and multi-channel sales enablement programs.
As Chief Marketing Officer, Kessler brings to Datavant a wealth of marketing experience in both Health IT and life sciences, and an understanding of the needs of a wide range of key stakeholders.
Kessler’s professional accomplishments include leading successful product launches, developing long-term strategies, aligning strategies with market trends, creating strategy maps for product portfolios, engaging external stakeholders such as sales teams and partners that support products’ success.
Marla Kessler, a veteran healthcare marketing and sales executive with experience in the clinical, commercial, life sciences and payer spaces, has joined Datavant as chief marketing officer to help drive the company’s next phase of growth.
She will play an important role in leading the company through its next phase of growth as health systems, payers, providers, and life sciences companies increasingly turn to Datavant for its industry-leading expertise in helping organizations secure data connections.
Datavant provides solutions that enable organizations to securely connect their data – whether it be from electronic medical records (EMRs), claims systems or other disparate sources — for more efficient data analysis and decision making.