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Monthly Archives: March, 2013

Marketing Madness

Eradicating LeadGen Fraud, Increasing Lead Quality: We’re On It

Two LeadsCouncil 2013 'Most Innovative Company' LEADER Award Winners partner to provide most comprehensive solution for restoring integrity (and ROI) in the lead generation market. CPA...
Press Release -
Marketing Madness

Facebook Getting Rid of Unlike?

Proven through the constant attempts at bringing in more Likes for Pages, which can go as far as paying for fake likes just to...
Pesach Lattin -
Marketing Madness

Marketers Pay Attention: Return Purchases Make Up 41% of Sales

The point of any form of digital advertising is to bring as many people as possible to one’s website to purchase their products or...
Pesach Lattin -
Marketing Madness

Paid Search Ads Can Actually Suck

Everyone loves Google, or at least is seems that way. Google has come closer to conquering the web marketing business than any other company...
Pesach Lattin -
Marketing Madness

Infographic: What You Should Be Doing on Twitter

When talking about marketing, any time that anybody says social media, the first thing that comes to mind is Facebook. This is certainly the...
Pesach Lattin -
Lawyers Run The World

Important: FTC Updates Advertising Disclosure Guidelines

Updates to the Federal Trade Commission’s guidance document, Dot Com Disclosures, have been anticipated for almost two years.  After receiving substantial written feedback and...
Richard B. Newman -
Marketing Madness

B2Bs See Email as the Way to Go

With so many digital marketing tools becoming available to the marketing public, it often becomes difficult to figure out which is the best option....
Pesach Lattin -
Lawyers Run The World

Worried About the FTC? Feds and State Regulators in High Gear

There are many conceivable ways to avoid a federal or state regulator's spotlight.  What is somewhat confounding is that so many seem utterly disinterested...
Richard B. Newman -
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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

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CTV/OTT Streaming

Netflix and EDO: Turning Viewers into Ad Responders

Alright folks, grab your popcorn because Netflix is taking a sledgehammer to the streaming ad game. At its recent...
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Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of "Ad Tech Gone Wild." Picture this: Colossus Media LLC, strutting...

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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of...

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