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Monthly Archives: November, 2012

Half of Mobile Users Share Ads?

There can never be too much information regarding the status of mobile in marketing these days. It is not rare for marketers to have...

Affiliate Marketing’s Dirty Secret

I wrote this article a bit over two years ago. I just re-read it and realized that most of what was said came true....

Obama’s Social Networking: What to Learn?

Yesterday’s election had social media buzzing, with countless political posts occurring every minute. Many marketers, I’m sure, wish there was this much activity on...

Driving Miss Data

Data collection and analysis permeates your life every day. From plugging your daily food intake into your fitness app, to the number of Facebook...

Local Mobile Ad Spend to Reach $5.8 Billion by 2016

These days, without even considering mobile advertising as an option as a marketer, you may find yourself in a bit of a rough spot....

Performance Marketing & Digital Wallets

The much anticipated digital wallet battle invoked another contender in August as a number of top US retailers joined forces to create a new...

Ad4Game Deploys Infobright for Metrics

ad: tech NY, NEW YORK (November 7, 2012) – Infobright today announced that Ad4Game, one of the Internet’s leading game advertising networks, has deployed Infobright Enterprise Edition (IEE) to support...

Instagram Moves to Web Profiles

It is always important to keep tabs on the web’s more prominent social networking platforms, and one of today’s biggest hits is Instagram. People...

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The Future of Shoppable TV: The Grand Merchandising Merge

In the glittering world of shoppable TV, where retail empires and entertainment titans collide, a new hybrid of consumerism...
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From Schmidt to Space: How Michael Cammarata’s AI Ambitions Could Fry the Grid

When life hands you lemons, you might make lemonade—but if you're Michael Cammarata, you turn those lemons into a...

Ricky Strauss Takes a Bow: Apple TV+ Marketing Guru Exits Stage Left

Well, folks, it’s official: Ricky Strauss is stepping down as head of marketing at Apple TV+. The maestro of...

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