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Chris Johnson

Chris Johnson is the Content Director based in Bristol, UK for Performance Marketing thought-leaders A4u. We run events in London, Amsterdam, Munich, Barcelona with a4uexpo and New for 2013 New York City with Performance Marketing Insights. We also do a glitzy Performance Marketing Awards ceremony, too. A Bristol City Soccer fan (which is painful at times). A good friend to many. Occasionally funny.
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Performance Marketing & Digital Wallets

The much anticipated digital wallet battle invoked another contender in August as a number of top US retailers joined forces to create a new...
Chris Johnson - 2
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Must read

AdtechPesach Lattin - 0

The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

In the tumultuous world of business, where...
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AdtechPesach Lattin - 0

AdTech’s Secret Sauce: It’s Not All About the Code

If you're anything like me, it's all...
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Marketing MadnessPesach Lattin - 0

Fortnite: The Ultimate Playground for Brands and Gamers

There’s a war going on, and it’s...
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Marketing MadnessPesach Lattin - 0

The US Ad Industry Dodged the Recession Bullet

The winds of change often blow in...
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Hiring & ManagementPesach Lattin - 0

RethinkFirst Unveils Seasoned SaaS Marketing Executive to Chart a Vision for the Future of Behavioral Health

RethinkFirst, a global health technology company at...
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Lawyers Run The WorldPesach Lattin - 0

Nandini Jammi: The Woman Who Cost Breitbart 90% of Its Ad Revenue and Exposed Pubmatic’s Support for Hate Speech and Disinformation

Nandini Jammi is not your typical activist....
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Lawyers Run The WorldPesach Lattin - 0

From Twitt-er to Twit: Is X Playing Fast and Loose with Ads?

Yeah, transparency and ethics have long been...
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Hiring & ManagementPesach Lattin - 0

Berlew’s Back: Equinix’s Marketing Marvel Returns

Today, Equinix announced a strategic move that...
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Hiring & ManagementPesach Lattin - 0

Emilie Cotter Takes the Helm as Audi’s Chief Marketing Officer

In a pivotal move signaling Audi of...
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Marketing MadnessAdotat Staff - 0

Decoding the Disruption: Will AI Unravel Influencer Marketing?

The winds of change are rustling through...
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ARCHIVE

Inside the Google Video Ad Scam

Lawyers Run The World Pesach Lattin - 0
It's bad. It's actually worse than everyone was saying. Google may owe...
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Mobile Advertising’s Biggest Issue is Fat Fingers and Accidental Clicks

Marketing Madness Pesach Lattin - 1
When people think of problems associated with mobile advertising it is almost always concerning...
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Ed Magedson founder of RipOffReport.com facing Criminal Charges

Marketing Madness Bennet Kelley - 15
According to recently unsealed court documents, RipOffReport.com (ROR) and its founder are under investigation...
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Must Read

AdTech’s Secret Sauce: It’s Not All About the Code

Adtech Pesach Lattin - 0
If you're anything like me, it's all too tempting to get caught...
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Are you Confused about ChatGPT and Marketing?

Artificial Intelligence Adotat Staff - 0
In the ever-evolving landscape of artificial intelligence (AI), myths and misconceptions abound...
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The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

Adtech Pesach Lattin - 0
In the tumultuous world of business, where the unexpected often becomes the...
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