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Chris Johnson

Chris Johnson is the Content Director based in Bristol, UK for Performance Marketing thought-leaders A4u. We run events in London, Amsterdam, Munich, Barcelona with a4uexpo and New for 2013 New York City with Performance Marketing Insights. We also do a glitzy Performance Marketing Awards ceremony, too. A Bristol City Soccer fan (which is painful at times). A good friend to many. Occasionally funny.

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Performance Marketing & Digital Wallets

The much anticipated digital wallet battle invoked another contender in August as a number of top US retailers joined forces to create a new...

Chris Johnson - 2012-11-07

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Adtech2024-05-17

Chris Johnson

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Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Ink, Bourbon, and Bytes: Inside David Kaplan’s Media Transformation

Amazon’s Upfront: One Funnel to Rule Them All

Quality vs. Premium: Erez Levin Digs Into Ad Attention With a Pickaxe and Pan

Colossus SSP: The Dark Lord of Programmatic Advertising?

From Schmidt to Space: How Michael Cammarata’s AI Ambitions Could Fry the Grid

Cracking the Code: How CVS Media Exchange is Rewriting the Rules of Retail Media with a Rebel Yell

The Intriguing Dance of Privacy, Google, and the IAB: A Closer Look at the MSPA and National String

Roblox’s Year of Scale: How Ads Became the Name of the Game

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Should Colossus SSP Be Kicked Out of the Coven?

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Fortnite In-Game Advertising. How does it Work?

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TV Shopping on Steroids: Gary Mittman’s Vision for the Future

Should Colossus SSP Be Kicked Out of the Coven?

Amazon’s Upfront: One Funnel to Rule Them All

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Chris Johnson

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