Not long ago, we all heard of Facebook’s big mobile ad launch, and advertisers were excited for yet another opportunity to advertise with the world’s most popular network. According to forecasts and professional opinions, the mobile Facebook ad platform would be one that would definitely improve Facebook’s name in marketing. So, how have these ads … Read more
Unfortunately more bad news that will affect affiliate networks and affiliates. Mega-advertiser True Beginnings aka True.com has filed chapter 11 Bankruptcy protection in Texas Federal Court. True.com has long been a major advertiser in the affiliate space and made a name for itself in the industry for many of its overly sexy ads. The really … Read more
GetSatisfaction CEO Wendy Lea talks about how social media, especially Facebook, is failing to drive conversions in the way that it could. The problem is that brands and marketers are not able to take the conversation from their website to social media. According to a study commissioned by GetSatisfaction, consumers are not using social networks … Read more
Having a high bounce rate can be frustrating. If you’re unaware of what exactly bounce rate refers to – it’s simply the number of visitors who landed on your page and left without exploring any other pages. If you’re an online marketer that is looking out for long term results, you want your website to … Read more
Facebook has, in the past proven to be a very valuable tool for consumer engagement as the platform is so easily functional and Facebook traffic is quite enormous. That’s why any small business that exists now will create a page on Facebook, as to keep connected with their customers. However, according to a survey conducted … Read more
In social media marketing, every fan or follower counts in some way or another. Each one counts as another step closer to successful marketing in the social world. Of course, there are some fans that are much more influential for brands than others. Social media is all about sharing information from one person to the … Read more
Facebook comments have, for a long time, been used for engagement between consumers and advertisers or brands. Now, it seems that many advertisers are considering these comments to be a form of advertisement for their businesses. When people visit a Facebook page, they don’t simply read posts and view images, but they pay attention to … Read more
By now, we all know the value of working with a trustworthy network. Unfortunately, many networks and affiliates continue to lose substantial revenue to networks that do not pay. Given that the performance marketing space is highly litigious and constantly undergoing regulatory change, it may be impossible to eliminate risk, but there are some ways … Read more
In this episode of PMI-TV, Murray Newlands interviews Keren Marom the VP of Media at the Israel mega-advertising company Matomy Media. She discusses about how networks are all not good for all networks and that affiliates must do some research on networks before working with networks — not all networks have money in the bank. … Read more
Yes, there are dozens of groups on Facebook, almost all with the same annoying people posting the same annoying things. I’m not just talking about the thralls of empower network scammers or the clueless Indian guy who doesn’t get that we don’t really care about who is looking at our profile – but instead the … Read more
Amongst today’s internet marketing topics, one of the more popular ones is Facebook’s new Page Post Targeting option. The problem is, there isn’t much about this new feature that you don’t already know. I mean, we’ve seen Promoted Tweets with enhanced targeting capabilities, Promoted Posts on Facebook, and even their Recommendations Bar. All of these … Read more
Are you attending the sold out Affiliate Summit East this month? If you are on top of the affiliate and performance marketing industry you cannot miss the premiere rooftop party at ASE! On Monday, August 13th, Clickbooth and their amazing sponsors are bringing together the industry’s elite for a true New York City Party on the expansive Hudson Terrace … Read more
Mobile marketing may be very popular right now, but it still has even more room to grow. According to BuzzCity, a renowned mobile internet marketing firm, mobile is expected to double in traffic by the end of 2012. More and more people are using mobile platforms today, which of course means that most advertisers have … Read more
In some opinions, we see that Facebook is going downhill, while in others, people say that it has only been improving. I myself had doubts about Facebook, thinking that with all of the other new networks with innovative designs and options, people would start to explore new social media. Due to its popularity and its … Read more