The question that presents itself these days is whether or not TV is good for anything in the advertising and marketing world anymore. The numbers for TV ads just do not seem to measure up to the performance that digital media can bring for business. According to InMobi, as reported by Mobile Marketing Watch, PC … Read more
Way back in December, Facebook revealed to the public that they were testing the new page post ads that allowed for businesses and advertisers to market their products, deals, or services directly on the News Feeds of their fans. That, though, was the very problem that these ads presented. They could only work when trying … Read more
The words “Twitter” and “Tweet” are almost household words these days. I would not be surprised if “Tweet” landed a spot in a dictionary someday, as it is really more than just a word pertaining to the Twitter network, but it is a word that people use every single day of their lives in today’s … Read more
There have been countless studies based on the mobile world we live in today, be they about mobile advertising, mobile device usage, or even just how mobile platforms are being used most. Seldom do any of these reports and studies result in the future of mobile looking badly. Each time we hear of new performance … Read more
Murray Newlands speaks with one of the top Affiliate Management experts in the world Sarah Bundy about how to manage affiliate programs and manage affiliates. She talks about how there needs to be a formal affiliate education, because a lot of people are still starting programs with no idea what is going on. Lots of … Read more
Matthew Inman is a name that is pretty well known by anyone who browses the web a lot. If not, his comic series, entitled The Oatmeal, has got to ring a bell. Anyway, the reason for bringing up this illustrator’s name is that he was the first to experience the changes that are taking place … Read more
At first, eCommerce was something that could only exist on a computer screen while a buyer was sitting at their desk. Online shopping and payment goes back to the beginnings of the internet, and things have improved greatly since then. To nobody’s surprise, however, the bulk of eCommerce still takes place on a computer screen, … Read more
Netflix is a service that has been extremely popular for a long time now. However, Netflix is not the only popular connected TV providers, being that it is accompanied by sites like Hulu. The sites are similar in that they allow users to watch connected TV instantly, but they also are not ad supported. Never … Read more
Everybody has heard of Pinterest, but not everybody has actually experienced using the network. People have always had a harder time joining Pinterest than any other social media platform, simply because the site has always required people to be invited to the site in order to register, as if it were some sort of high … Read more
Honestly, I wanted to do a comprehensive list of the parties, but after looking what was going on, I realized that most of the events are just going to plain suck or be a total waste of time. There is honestly, only a few parties worth going to, and the rest will be a few … Read more
A little over a week ago, the news of Facebook’s fake clicks shed a bit of light on their real situation, and after that the world learned that 10% of Facebook’s users are not actually active users, but essentially dummy accounts. Well, now Twitter is having similar issues regarding their reliability to advertisers, as the … Read more
To put it simply, QR codes have always been sort of like 3D films. At first they were exciting and no one had ever seen anything like them. They were the epitome of what recent technology could do for advertising. Then, like 3D films, the excitement decreased significantly, and we barely heard anything about them. … Read more
The facts about Google+ are oscillating quite a bit these days from good news to bad. Not long ago, there was nothing but good news about Google+, but now people are calling it a “ghost town.” At least, that is what MarketingLand and Umpf are saying about it, based on information and a graphic that … Read more
There are many people that still are not to pleased or impressed with Facebook’s advertising efforts. Since they recently announced more mobile options, however, far more advertisers are starting to be intrigued with the way Facebook’s advertising will work with iOS and Android. So far, things have been going quite well for Facebook’s mobile endeavors. … Read more
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