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Monthly Archives: August, 2012

Marketing Madness

Google Announces Latest Improvement to Google Analytics

Just one of the countless ways that Google helps marketers in their daily tasks is with Google Analytics. Google’s online analytic software has given...
Pesach Lattin -
Specials

Which Social Media Networks are Better for B2B and B2C?

All social media is good for marketers, but each medium is beneficial for its own reasons. Each social media network allows for marketers to...
Pesach Lattin -
Lawyers Run The World

Is Dan Balsam Hero or Villain?

Many people believe Daniel Balsam is a hero. With the never ending amount of spam out there, with spammers getting more and more creative,...
Pesach Lattin -
Marketing Madness

Twitter Lowers Bid to One Cent Plus Adds Interest Based Targeting

Twitter did big things for their advertising name when they released Promoted Tweets and Promoted Accounts, allowing for Twitter to effectively be used for...
Pesach Lattin -
Specials

Why are Marketers Dumb on Mobile?

Researching marketing trends and performance on the web is a common practice among marketers of all sorts. Finding studies and reports focused on mobile...
Pesach Lattin -
Marketing Madness

50% of Display Ads Are Never Seen by Anyone

Viewability is one of the more important factors that marketers have to take into consideration when dealing with multiple ad campaigns at a time....
Pesach Lattin -
Marketing Madness

Adknowledge Announces “Escape to Paradise” Contest

Adknowledge Is Taking Their Partners to the Island of Grand Cayman. Adknowledge has announced today the launch of their "Escape to Paradise" contest, a promotion...
Lance Hemenway -
Marketing Madness

Media Buyers Alert: SiteScout Fully Integrated with Google Exchange

Seems that SiteScout has been fully integrated into Google Ad Exchange, which is obviously one of the top sources for media opportunities. This should...
Pesach Lattin -
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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with a shiny new toy to monitor the streaming wars. Introducing...
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CTV/OTT Streaming

Netflix and EDO: Turning Viewers into Ad Responders

Alright folks, grab your popcorn because Netflix is taking a sledgehammer to the streaming ad game. At its recent...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of "Ad Tech Gone Wild." Picture this: Colossus Media LLC, strutting...

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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of...

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