For a long time now, InMobi has proven to be a great source for anything new in the way of mobile advertising and the performance of mobile advertising. With no surprise to me, the mobile marketing research company has now released some more information that is great insight for any digital marketing professional. Their new … Read more
In perhaps the best interview we’ve ever had at Performance Marketing Insider TV, Murray Newlands interviews Alexis Gonzales, the Executive Director of Sublime Star Entertainment — the very half-naked girls who danced at the Xposure Party during Affiliate Summit. She’s all about marketing, and if you ever want her and her ladies to come do … Read more
The Online Publishers Association released some interesting new insight into the performance of smartphones, mobile ads, and the attitudes of smartphone users toward mobile advertising. We all know that mobile advertising has been doing quite well lately for marketers, but OPA thought it was important to find out exactly how smartphone users felt about the … Read more
Despite the countless forms of digital marketing that have arisen constantly over the years, email still stands strong as an internet marketing veteran. Clickthrough rates for email advertisements have never been so low that email would ever be completely forgotten by the advertising industry, though they have been slowly slipping lately. Still, though, email has … Read more
Murray Newlands quickly interviews and seems to entertain Adam Ross the COO of Affiliate Window (formerly Buy.at), the largest UK-based affiliate company. Adam reveals that they have just signed up Skype as a client, which can now be promoted via performance marketing. Affiliate Window is a global affiliate marketing network, ranked no.1 in the UK. … Read more
Even though we have seen a burst in new advertising opportunities on Facebook and social networks in general, the majority of the advertising we see on these networks is still composed mostly of the ever famous standard banner ads. In a survey by Harris Interactive on behalf of MediaBrix, a social network branding company, banner … Read more
It’s true, tradeshows are one of the best ways to network and get more clients for your business, but if you’re not careful, your investment in exhibiting could end up a disaster. It never ceases to amaze me how much some companies spend on getting booths, displays, hire talent (wink wink) but totally miss the … Read more
Murray Newlands chased down Jeff McCollum of Cake Marketing at affiliate summit this year, and wanted to know what trend he was seeing that is making a difference in revenue. Jeff revealed that he’s showing that 10% of all revenue is now coming from mobile and thus mobile optimization is perhaps one of the best … Read more
Murray Newlands caught up with Brian McLevis of ScrubKit at Affiliate Summit East this past week, and asked him on the spot what was going on in the industry. He reveals that credit card fraud is on the rise in the industry, and even though traffic looks clean it turns out that the fraudsters are … Read more
Since Facebook has never had trouble driving traffic to their network, one of their main concerns has been driving traffic to apps that function with Facebook, be they on mobile platforms or on Facebook itself. Last week, they announced a new feature that they hope will drive more traffic to apps, essentially giving advertisers better … Read more
Many advertisers today have been looking into Pinterest and seeing what it may have to offer. It can definitely bring in some good results, especially now since the company is taking steps to increase traffic to the network. Before they recently opened their doors to the public instead of requiring invites for registration, traffic to … Read more
From SEC Release: Washington, D.C., Aug. 17, 2012 – The Securities and Exchange Commission today announced fraud charges and an emergency asset freeze to halt a $600 million Ponzi scheme on the verge of collapse. The emergency action assures that victims can recoup more of their money and potentially avoid devastating losses. The SEC alleges … Read more
Geno Prussakov of Affiliate Management Days talks with Murray Newlands at Affiliate Summit about the need for a conference that focuses on affiliate management. Thus, he’s created his own conference series that focuses on networking of affiliate managers, and how running affiliate programs should be run. He also gives a few tips about how to … Read more
Something we haven’t seen in a while is a new idea for improving upon Google’s original purpose; search. That is probably because Google has already created a pretty tight, functional search platform so that little improvement needs to be made. Also, Google is becoming less and less known for its search function, and more so … Read more
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