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Monthly Archives: June, 2012

Marketing Madness

Steve Howe Beats a Fraudster

Steve Howe is the CEO and genius behind Convert2Media, one of those affiliate CPA networks that everyone is always talking about. He's also known...
Pesach Lattin -
Marketing Madness

LinkTrust Joins Growing Anti-Fraud Movement

As I mentioned last week, fraud protection is a must for any network in the industry, and any company that doesn’t integrate fraud systems...
Pesach Lattin -
Specials

Product Reviews Make Cash

Endorsing or recommending a product/service is not rocket science. As long as you know how to write an honest product review, you will see...
Mustafa Khundmiri -
Marketing Madness

Social Media Strategy is Key

There’s no doubt about the fact that social media is hot. If you don’t have a strong presence on the popular social media sites...
Mustafa Khundmiri -
Specials

Press Releases are Great for SEO

Running an SEO campaign is not just about getting your website or blog ranked. If you truly want to leverage search engines for targeted...
Mustafa Khundmiri -
Marketing Madness

Creativity is Key in Facebook Conversions

Today’s American youth has become focused strongly on music and artistic creativity. Referred to as “hipsters” by many, this new generation of younger people...
Pesach Lattin -
Marketing Madness

Google’s Recommendations for Mobile Optimization

There are many things that every experienced advertising or marketing professional knows. Somewhere on the list are the following facts; mobile platforms are taking...
Pesach Lattin -
Marketing Madness

Credit Card Fraud Ring Busted

Preet Bharara, the United States Attorney for the Southern District of New York, and Janice K. Fedarcyk, the Assistant Director-in-Charge of the New York...
Pesach Lattin -
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Adtech

Why Your Programmatic Strategy Sucks Without Curation (And How to Fix It)

I’m Pesach Lattin, and if you’re not familiar with me, you probably haven’t been paying attention to the ad...
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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with a shiny new toy to monitor the streaming wars. Introducing...
CTV/OTT Streaming

Netflix and EDO: Turning Viewers into Ad Responders

Alright folks, grab your popcorn because Netflix is taking a sledgehammer to the streaming ad game. At its recent...

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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of...

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