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Monthly Archives: June, 2012

Leaders

Peter Bordes: Industry will Die as We Know It

Performance Marketing Association Chairman Peter Bordes says that the industry is changing from a volume based business model, and now focusing on quality. Certain...
Murray Newlands -
Marketing Madness

Google Product Search to become Pay for Play

In less than promising news, it seems that Google has decide to switch its product search to paid model starting sometime in fall. The...
Pesach Lattin -
Specials

Windows 8 Will Block Conversions?

If you haven’t been paying attention to all the tech news, it seems that the newest version of the most popular OS in the...
Pesach Lattin -
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Adtech

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...
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CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...
Adtech

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...

Must read

CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...
Adtech

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...

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