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Monthly Archives: February, 2012

Specials

Microsoft Goes Full Ape On Google Apps

In perhaps the strangest, but funniest video I've seen in a long time, Microsoft has gone after Google Apps with a great new video. [youtube...
Pesach Lattin -
Marketing Madness

New Facebook Want Button Rolled Out

The CEO of AddShoppers, Jon West, emailed me yesterday to inform me that they have officially announced the first integration of a Facebook “Want...
Pesach Lattin -
Specials

New Facebook Broad Targeting Rocks

Affiliates rejoice, Facebook has a bunch of new targeting options that rock. If you’ve ever tried to create targeting segments, you know how difficult...
Pesach Lattin -
Marketing Madness

Mobile Facebook Ads Equal Amazing Revenue

Despite in their IPO filings, they mentioned that they had nothing whatsoever planned for mobile monetization, Facebook will be making an announcement on February...
Pesach Lattin -
Marketing Madness

Facebook Destroys Power.com in Court

Facebook has won a major lawsuit against Power.com that was filed in 2008. According to the lawsuit, Facebook had accused Power Venvutes of using...
Pesach Lattin -
Specials

Pinterest Will Make You Money

ADOTAS – Talking about an online social network where users share interests undoubtedly sounds kind of redundant nowadays. But it is true that the...
Pesach Lattin -
Specials

Track Down an Offer, Stop Brokering

I’d say the biggest issue with our industry is the horrible amount of brokering that goes on. One network runs an offer from an...
Pesach Lattin -
Marketing Madness

Demand Media Loosing Money thanks to Panda

Demand Media, the company that writes about everything and depends on search engines for most of its traffic, found itself loosing over $6.4 Million...
Pesach Lattin -
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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with a shiny new toy to monitor the streaming wars. Introducing...
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CTV/OTT Streaming

Netflix and EDO: Turning Viewers into Ad Responders

Alright folks, grab your popcorn because Netflix is taking a sledgehammer to the streaming ad game. At its recent...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of "Ad Tech Gone Wild." Picture this: Colossus Media LLC, strutting...

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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of...

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