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Monthly Archives: October, 2011

Marketing Madness

Affiliate In-Text Advertising Launches

Skimlinks has announced that it is launching Skimwords 2.0, which will provide affiliate links within in-text ads. This opportunity will convert certain keywords into...
Pesach Lattin -
Marketing Madness

Marketing Like the Greatful Dead

Sometime ago, a great little book arrived for us in the mail. And it’s very much both of those things: It’s compact and it’s...
Amy Sheridan -
Email Marketing

Myths of Yahoo Email Marketing

James Jrumbly of The Email Guide was curious about what exactly gets through from email marketers to Yahoo users.  So he decided to use...
Pesach Lattin -
Marketing Madness

Groupon has CPA to Thank!

Despite all the naysayers about Groupon and its business model, the facts remain the same: Groupon is an enormous success and helped to launch...
Pesach Lattin -
Lawyers Run The World

Is Comment Spam Illegal?

One of the techniques to generate traffic and in theory, backlinks, that is often pushed by some “gurus” and get-rich marketing products is Comment...
Pesach Lattin -
Marketing Madness

Marketers Must Start Bing Optimization

Here’s the issue simply. Almost every SEO Company works completely on Google optimization. In fact, almost SEO companies seem to spend all their time...
Pesach Lattin -
Marketing Madness

Matt Cutts of Google: SEO Is Good

Matt Cutts, the guy who determines what SEO spam is, what blackhat and white hat, and can basically ban your site from Google has...
Pesach Lattin -
Marketing Madness

Affiliates MUST attend ADTECH

November 8-10th in NYC, held at the worst convention center in the world (no hotels, no restaurants in the area) will be ADTECH. Many...
Pesach Lattin -
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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with a shiny new toy to monitor the streaming wars. Introducing...
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CTV/OTT Streaming

Netflix and EDO: Turning Viewers into Ad Responders

Alright folks, grab your popcorn because Netflix is taking a sledgehammer to the streaming ad game. At its recent...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of "Ad Tech Gone Wild." Picture this: Colossus Media LLC, strutting...

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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of...

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