Monday, November 4, 2024

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Amy Sheridan

Amy Sheridan is the CEO of Blue Phoenix Media Inc. Since 2006, Blue Phoenix Media has been leading the way in affiliate marketing by operating over 40 exclusive websites powered by its own proprietary lead gen technology and hosting over 200 top-branded offers to a network of over 2,500 publishers

Marketing Like the Greatful Dead

Sometime ago, a great little book arrived for us in the mail. And it’s very much both of those things: It’s compact and it’s...

Must read

Brand vs. Performance? Why Not Both? How Your Budget Tug-Of-War Became a Power Couple

Let’s ditch the worn-out trope of brand versus performance...

From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up

First off, let's talk about the elephant in the...

Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers

Imagine this: you’re three episodes deep in a binge,...

EXCLUSIVE: Why SambaTV is Buying Semasio

Samba TV’s recent acquisition of Semasio is a headline-grabber...

Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results

Connected TV (CTV) advertising was hyped as the marketer’s...

Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)

Meet Mark Coleman, a venture capitalist who doesn’t give...

AdTech’s Great Purge: The Last Stand of the Bloat Masters

Terrence Kawaja’s “Great Ad Tech Cleanup” isn’t just a...

Curation Haters Gonna Hate: But It’s Still the Only Thing Keeping Your Ads Clean

Alright, buckle up folks, because it’s time to talk...