In surprising news, 7Search has completely shut down operations and is no longer in business. While advertisers are concerned about the loss of inventory, publishers are worried they may not get paid with a company shutting down so fast. The company has not answered questions, or returned calls from PACEDM inquiring about the business – … Read more
With the roll out of Astoria Company’s Pay Per Call one stop shop, Advertisers and Publishers can stop looking for the right place to spend their advertising dollars because PayPerCallMarketing.com is a certified home run. Scott Thompson, CEO stated, “My decades of experience in online advertising has shown me that there is no one size … Read more
Change and innovation have always been at the forefront, notably in creating and utilizing new measures to better serve the needs of the company and its customers. Gone are the days of age old marketing plans consisting solely of person-to-person events and traditional media. Instead, reaching the customers through email and social networks are now … Read more
RingPartner, one of the first performance marketing companies to focus solely on the click-to-call niche, is excited to release its 2017 Inbound Call and Marketing Campaign Data report. By analyzing hundreds of thousands of inbound calls generated by digital marketing messages across a wide variety of industries, the report offers novel insights regarding performance marketing, … Read more
As a pay per call marketer, the beginning stages can feel like a grind, but eventually you will reach an “Ah Ha” moment where you finally begin to really get it. A big weight of anxiety begins to lift as you see the profits start stacking up monthly as your campaigns become optimized. The truth is … Read more
Performance marketers are experts in the realm of online activity, lead forms, and clicks, clicks clicks. But while you’re testing, optimizing, and driving more online traffic than ever, consumer behavior has undergone a paramount shift with the mobile transformation. Performance marketers that continue to solely push and collect data from online-only interactions are swimming upstream. … Read more
A new study coming from Hanapin Marketing is showing that there is some significant changes taking place in the realm of paid advertising. For one, the report found that programmatic ads are now found in about 50% of all advertisers portfolios. Despite that, however, about 30% that do have it in their portfolio find that … Read more
Google has been in legal battles concerning disputes in their AdWords platform since way back in 2009. Several pay-per-click marketers filed a class-action law suit that claimed that Google was putting ads on pages that were known to be low performing, which resulted on a reduced ROI for the marketers. Specifically, Google would often display … Read more
If you’re one of the millions of individuals and businesses that use AdWords you have already gone through one significant change this year with the removal of right-rail ads. There has been rumors of additional changes coming, and at least one of them has recently been confirmed. As with most ad related changes recently, it … Read more
If you run a website or blog then you need to do proper keyword research, there’s no other way around it. The reason why most webmasters and bloggers tend to lack at effective keyword research is because they make the whole process too complicated. The more simplified your keyword research is, the smarter your approach … Read more
For many, many years it was considered a complete “no-no” to bid on other brand’s trademarks. In fact, worried about possible lawsuits, many performance-marketing campaigns specifically worded in their terms, that trademark bidding on competitor’s brands was not allowed whatsoever. Despite this, many affiliates sometimes engaged in this activity, finding that trademark PPC bidding was … Read more
It’s the New Guy, back again with lessons learned and wishing to share my insight with you. I’d like to believe that the most effective way to go about doing things is with a balanced effort. I try to balance my life out physically, emotionally and mentally in order to maintain a positive feeling of … Read more